Insightly

MARCH 26, 2023

Let’s start by defining marketing automation. Marketing automation platforms are a collection of features and tools that automate processes for marketers and marketing teams. BUSINESS & TECH Does your business need both CRM & marketing automation? Let’s take a closer look at marketing automation benefits.

Marketing 52

Marketing CRM Facilitation Software 52

Flevy

MARCH 20, 2024

Open Innovation Programs are pivotal for organizations seeking to enhance their innovation capabilities , access new technologies, and stay competitive in rapidly evolving markets. Number of Active Open Innovation Partners Definition : The total number of external organizations actively involved in open innovation collaborations.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

Flevy

MARCH 17, 2024

It involves transforming ideas and market needs into products that can compete effectively in the marketplace. In the context of strategic planning and performance management , NPD plays a vital role in determining an organization’s long-term success and market positioning.

Management 52

Management Digital Transformation Innovation Prioritization 52

Zendesk

AUGUST 22, 2023

Your business’s success depends on your ability to create a product or service that satisfies its target market, also known as product-market fit. In today’s highly competitive market, having a great product may not be enough. Product-market fit definition Why is product-market fit important?

Value Proposition 52

Value Proposition Marketing Customer Experience Finance 52

Brooks Group

MARCH 6, 2024

Here’s an example of each: Sales Effectiveness KPIs: KPI: Sales conversion rate Definition: The percentage of leads or prospects that are converted into paying customers within a specific time period. To do this effectively, it’s important to have a clear definition of what qualifies as a “good potential customer.”

Organization 84

Organization Account Management Sales Sales Training 84

Red Star Kim

JUNE 27, 2023

In the 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) client Experience (CX) and thought leadership remained top business development priorities. The key themes arising on campaigns, thought leadership and project management – Early engagement, scoping and risk management.

Leadership 130

Leadership Management Stakeholders Communication 130

Flevy

FEBRUARY 25, 2024

Challenges to Effective Strategic Planning Executives and senior managers often grapple with aligning short-term actions with long-term strategic goals, managing resource constraints, and adapting to rapid market changes. Strategic Goal Achievement Rate Definition : The percentage of strategic goals achieved within the planned timeframe.

Supply Chain 52

Supply Chain Management Digital Transformation Decision-making 52

Flevy

FEBRUARY 23, 2024

Revenue Diversification is a strategic approach that mitigates risks associated with overreliance on a single source of income by spreading revenue sources across different products, services, or markets. Moreover, it opens avenues for innovation and market expansion, enabling organizations to capitalize on emerging trends and customer needs.

Digital Transformation 52

Digital Transformation Management Digitalization Publishing 52

Red Star Kim

JUNE 1, 2023

– Kim Tasso and a whole book on value propositions: Malcolm McDonald on value propositions – How to develop them (kimtasso.com) However, I like the definition from insight selling which is “The collection of reasons why a buyer buys. This may take place on a periodic basis – for example, in support of your marketing planning cycle.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Flevy

MARCH 21, 2024

As companies increasingly rely on their intellectual assets to gain competitive advantage, develop new products, and enter new markets, establishing a robust IP strategy becomes essential. Furthermore, a strong IP portfolio can enhance an organization’s valuation , attract investment, and facilitate entry into global markets.

Management 52

Management Digital Transformation Innovation Negotiation 52

Flevy

FEBRUARY 19, 2024

Whether it’s scaling operations, increasing market share, or enhancing service delivery, growth metrics offer the data-driven foundation for informed strategic planning. Revenue Growth Rate Definition : The percentage increase in an organization’s revenue over a specific period.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Flevy

FEBRUARY 20, 2024

It is a strategic tool that highlights gaps, uncovers opportunities, and drives an organization’s approach to market leadership. Market Share Growth Definition : Measures the change in a company’s sales relative to the total market sales.

Management 52

Management Digital Transformation Profitability Decision-making 52

Strategic Communications

MAY 9, 2023

Consumers benefit from access to a massive amount of information literally available at their fingertips—and often being pushed to them by marketers yelling “pick me, me, me.” Non-digital approaches to marketing are becoming more and more popular, especially after the pandemic,” Bennett says. “I and 2.9%, respectively.”

Communication 52

Communication Marketing Advertising B2C 52

Agile CRM

JANUARY 7, 2021

What is eCommerce Marketing? E-commerce Marketing (where is the E is a descriptor for Electronic) is a procedural trade on electronic platforms. It is a wrong notion to think that an E-commerce marketing platform has to be all about the sales of weighty commodities like computer systems, phones, and other electronic gadgets.

eCommerce 98

eCommerce Computers and Electronics Marketing e-Learning 98

Sales Gravy

SEPTEMBER 1, 2023

Marketing and Do It! Strategic planning and research are paramount for sales and marketing professionals, including targeting a specific market, establishing credibility, using interviews as a prospecting channel, and planning for the future. Target a specific market instead of trying to target everyone.

Publishing 86

Publishing Marketing Sales Management 86

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). Most would agree.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Hubspot Sales

OCTOBER 24, 2018

Many businesses offer a wide range of products or services but struggle to become the market leader for each of their offerings. In this case, the consumers you're targeting are members of a niche market. What Is a Niche Market? The definition of a niche market is a focused subset of a broader market of consumers or businesses.

Marketing 122

Marketing Profitability Brainstorming Meetings 122

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. We tackled delegate questions as well as coaching and consulting scenarios along the way.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Flevy

FEBRUARY 17, 2024

We will explore how leveraging the Key Performance Indicators (KPIs) associated with this functional group can empower executives and senior managers to make informed decisions, refine their marketing strategies, and achieve operational excellence. These KPIs are selected from the Flevy KPI Library , a robust database of over 15,000+ KPIs.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Flevy

FEBRUARY 22, 2024

M&A activities are integral to Strategic Planning and Performance Management , offering a pathway to achieve rapid growth , enter new markets , and acquire new technologies or capabilities. Deal Closure Time Definition : The duration from the initiation of merger or acquisition discussions to the official closure of the deal.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. With that in mind, we created this collection of online resources for marketing professionals so that you can get the guidance and cutting-edge strategies you need to grow your business. Now, let’s dive into our list of the 30 best marketing resources on the internet!

Internet 90

Internet Marketing Co-Creation Media 90

Flevy

FEBRUARY 26, 2024

Digital Adoption Rate Definition : Measures the extent to which digital technologies are being utilized within the organization. Digital Revenue Contribution Definition : The percentage of total revenue generated from digital channels and products.

Digital Transformation 52

Digital Transformation Digitalization Management Innovation 52

Hubspot Sales

APRIL 13, 2020

Well, one way is to look for some assistance from your marketing department. Here is some advice from HubSpot sales reps on how to work with a marketing department to create better sales content. The quality of sales content rests, in large part, on the insight sales teams can offer their marketing departments. Communication.

Marketing 96

Marketing Facilitation Brainstorming Sales 96

Red Star Kim

NOVEMBER 22, 2022

Creativity is crucial for marketing and innovation and a while back I produced a series of introductory articles on creativity. I prefer the process proposed by Grundy as it places more emphasis on pre-problem solving (anticipating issues) and problem definition and analysis: Pre-problem solving. Problem definition and analysis.

Brainstorming 130

Brainstorming Innovation Client Relationships Marketing 130

Strategic Communications

APRIL 25, 2024

So I decided to do some further research and experimenting on my own. So I reached out to other content marketers and GenAI experts. Despite the potential for hallucinations, there are steps that content marketers can take to minimize the potential for error—and check for it. Here’s what they had to say.

e-Learning 52

e-Learning Communication Decision-making Marketing 52

Mike Kunkle

AUGUST 8, 2023

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. This is a definite growth killer. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. The result?

Sales 188

Sales Prioritization Innovation Leadership 188

Red Star Kim

FEBRUARY 28, 2023

See, for example, Performance management in the professions (kimtasso.com) Segmentation and niches There was a lot of interest in the use of segmentation, niches and personas to bring greater focus to the marketing and business development of private client practices. There are case studies – particularly where awards are won – to help here.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Many use a situational analysis or marketing audit. Sometimes we may need to conduct some research.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

B2B 132

B2B Marketing Leadership Acquisition 132

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

FEBRUARY 21, 2019

What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Let's demystify the difference between sales and marketing, and learn how to align the two. Sales and Marketing. There are a few general differences between marketing and sales.

Marketing 104

Marketing Sales Media Software 104

Account Management Skills

DECEMBER 19, 2022

On this episode, I chat to Dan Archer, a marketing expert for agencies. This episode is packed full of practical tips to help you with your own agency’s marketing. Dan shares with me: – the biggest challenges facing agencies when it comes to marketing their services. Welcome to Episode 77.

Marketing 52

Marketing Account Management Management Onboarding 52

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Strategic Communications

JANUARY 12, 2021

Marketing has always been a fast-paced industry, with the pace quickened constantly by readily available and rapidly developing technology. But the COVID-19 pandemic and its worldwide impact was, arguably, the most disruptive force that marketers have seen in a long time. Chatbots, of course, existed long before the pandemic began.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Advertising 59

Mike Kunkle

MARCH 31, 2023

click the image to view a larger version] By the way, there are literally dozens of commercial methodologies on the market today, but very few that cover the entire customer lifecycle. But the definitions in this post still hold true. These organizations are just combining them.

Sales 217

Sales Interpersonal Skills Account Management Sales Training 217

Hubspot Sales

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Your Marketing Automation System.

Sales 127

Sales Publishing Decision-making Media 127

Strategic Communications

NOVEMBER 29, 2023

My interest in the gig economy, which traditionally had been referred to as telecommuting, led me to research and write a book on the topic some years ago. million Americans, according to the research report “Freelancing in America,” from Upwork and Freelancers Union. These numbers are predicted to grow.

e-Learning 52

e-Learning Publishing Finance Communication 52