Insightly

JULY 8, 2022

Sales, marketing and customer success leaders face the near-impossible task of growing their companies while still staying abreast of industry trends. That task just got a little easier with the introduction of Closing Time , a weekly video series with actionable insights for everyone in a go-to-market role. .

Marketing 52

Marketing CRM Customer Experience Customer Success 52

Crank Wheel

NOVEMBER 16, 2022

Explore how using video in real estate marketing benefits both the industry and your real estate business.

Marketing 52

Marketing 52

Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

MARCH 17, 2023

A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? He shared his views at a webinar earlier today. The Metaverse opportunity?

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. increase in marketing budget 6. And Gen AI appears to dominate both management and MBD agendas.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Holden Advisors

JANUARY 25, 2022

Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Consider this: Your company sees an untapped market and invests the time and resources to develop a new product. Your company is leading the market. That’s what happens when the market becomes fragmented.

Marketing 195

Marketing Customer Value Profitability Innovation 195

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client. Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here. kimtasso.com).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

NG Data

APRIL 18, 2024

The digital marketing industry has undergone major shifts, with the next being the era of artificial intelligence (AI). AI-based content creation generates AI-generated text, images, and videos. AI-based content creation generates AI-generated text, images, and videos.

Digitalization 52

Digitalization Artificial Intelligence Marketing Decision-making 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Marketing 106

Marketing Sales Decision-making Prioritization 106

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. million in revenue for Adobe.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Soft skills – Boost your self-confidence and confidence (Video) (kimtasso.com). What does proactive look and feel like?

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Showpad

MARCH 7, 2024

Marketing teams are not making the most of their relationship with sales. The sales team is a critical driver of revenue growth — and a key channel for marketing messaging. In order for marketing teams to realize the full potential of their sales team, they must have strong alignment. Sales has their own vocabulary and metrics.

Digital Transformation 52

Digital Transformation Marketing Value Proposition Digitalization 52

The Center for Sales Strategy

OCTOBER 16, 2020

> You Should be Using Video Sales Letters Instead of Emails– Sales Fuel. Which would you rather do: Read a letter or watch a short video? You probably agree with most people and would choose the video, right? A video is visually stimulating, easier to digest, and takes all the work out of receiving a message.

Marketing 91

Marketing Leadership Sales Management 91

NG Data

FEBRUARY 1, 2024

Generative AI is a valuable tool for marketers, helping to streamline or automate the creation of all sorts of content. It can be used to write marketing copy, generate ideas, and create visuals, videos, and music. Source The post 7 Ways Marketers Should Be Using Generative AI Now appeared first on NGDATA.

Marketing 52

Marketing Customer Experience 52

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

NG Data

DECEMBER 12, 2023

The dynamic digital marketing landscape in 2024 will be shaped by advanced AI personalization, voice search optimization, interactive content dominance, blockchain for enhanced security, augmented reality in e-commerce, sustainability marketing, and the evolution of video content toward short-form, live streaming, and interactive formats.

Digitalization 52

Digitalization Marketing 52

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. Talk about opportunity lost!

Small Business 145

Small Business Marketing B2C Media 145

ACT

APRIL 13, 2023

They failed to innovate and evolve with changing market dynamics. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. As a result, their competitors left them behind.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

Hubspot Sales

MAY 26, 2023

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. This can help you engage with viewers and provide them with helpful information related to the real estate market.

Marketing 84

Marketing Advertising Media Software 84

Nutshell

JULY 10, 2020

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Be genuine. They should.

Marketing 126

Marketing Media Advertising CRM 126

Customer Think

MAY 7, 2024

If we are talking about marketing through video, one of the most powerful tools you can have in your arsenal is an explainer video optimized to communicate complex ideas or concepts in a way that is simple, engaging, and easy to understand. But making a video like that is no easy feat! You need not […]

Communication 76

Communication Marketing Digitalization 76

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

NG Data

NOVEMBER 16, 2023

The digital marketing space has seen significant changes in the past year, including the DOJ's antitrust lawsuit against Google, Apple's privacy-centric features, EU fines against Criteo, streaming TV overtaking linear TV, MediaMath's collapse, Amazon's launch of ads on Prime Video, and Disney and Spectrum's new model for linear TV programming.

Digitalization 52

Digitalization Marketing 52

Apptivo

JUNE 3, 2021

A separate marketing team is put into place by businesses to manage and analyze the traffic. This marketing team analyzes the visibility of their website in search engines and takes appropriate measures to improve brand awareness. Benefits Of Email Marketing. Search engines like Google operate based on algorithms.

Marketing 111

Marketing Communication Software Software 111

Insightly

APRIL 10, 2024

As you’re out and about, you may want to use that time to improve your go-to-market knowledge and stay up to date on the latest trends. Closing Time is the podcast and YouTube Show designed for go-to-market leaders. Let’s explore 5 curated collections of episodes for professionals in different disciplines of go-to-market.

Marketing 52

Marketing Healthcare CRM Media 52

Outbound Engine

JANUARY 12, 2022

If your marketing tactics have stayed the same year after year, it may be time to try something new. Without further ado, here are our five small business marketing ideas for 2022: 1. Try your hand at video testimonials. Why should you make the extra effort to get video testimonials? Video converts!

Small Business 74

Small Business Marketing Media Innovation 74

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Value Proposition CRM Publishing 98

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner. Create persuading emails.

Marketing 52

Marketing Advertising Media B2C 52

PandaDoc

FEBRUARY 3, 2020

Even a marketer can learn how to shut up and listen with our writing. ????. As a marketer, I’m used to hearing from salespeople who try really hard to build rapport, over-explain, and feature-pitch. Sales pitching tactics so easy, even a marketer can teach them. Pitch Tactic #2 – Learn to shut up and listen.

Marketing 52

Marketing Sales Decision-making Negotiation 52