article thumbnail

What is Buying Intent?

Upland

In essence, the final decision is made on whether your product or solution meets their needs. Understanding these elements can help you tailor your products and messaging to meet the diverse needs of potential customers. In phase one, you need to be very careful with your value proposition.

article thumbnail

Mastering the Go-to-Market Strategy: The Ultimate Guide

Arpedio

By conducting thorough market research and analysis, companies can identify opportunities and tailor their products or services to meet specific demands. A well-crafted GTM strategy helps companies identify their unique selling propositions (USPs) and position themselves effectively against competitors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Upselling – What is it?

Arpedio

Creating Value Propositions: Sellers create compelling value propositions to persuade customers to opt for the upsell. Upselling is a common practice in various industries, including retail, hospitality, telecommunications, and software as a service (SaaS). The post Upselling – What is it?

article thumbnail

Craft a Positioning Statement With This Template & Examples

Hubspot Sales

It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition. Value Proposition vs. Positioning Statement. The value proposition and positioning statement are both key elements in a business' marketing strategy, however, there are differences between these two.

article thumbnail

A Study in Contrasts: Companies That Go the Distance, and Those That Don’t…

Strategic Communications

Similarly, Borders’ brick-and-mortar bookstore model struggled to compete with the convenience and selection of online retailers like Amazon. Lack of Innovation and Differentiation: Some of these brands failed to innovate and offer unique value propositions that set them apart from the competition.

article thumbnail

Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

It’s important to note here that Owens Corning customers were, and still are, big-box retailers, national distributors, original equipment manufacturers and independent contractors and dealers.) In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.”

article thumbnail

Direct Sales vs. Channel Sales: Best Strategies

Arpedio

Pros and Cons of Direct Sales Direct sales refer to the process of selling products or services directly to consumers, bypassing intermediaries such as distributors or retailers. Channel Sales Channel sales involve selling your product or service through third-party distributors, such as wholesalers, retailers, or value-added resellers.

Sales 52