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Client Value Propositions…the least used, and most critical sales strategy today

Better Ways Sales Strategies

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough.

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What is Buying Intent?

Upland

It drives individuals and organizations to explore, evaluate, and invest in a product or service. Buyers seek reassurance that they will receive adequate assistance post-purchase to maximize the value of the SaaS product. In phase one, you need to be very careful with your value proposition.

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McKinsey’s Three Horizons of Growth

Flevy

Organizations undergo different phases of development. McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The 3 Horizons framework directs the attention of an organization toward bolstering its existing portfolio as well as developing future revenue streams and business opportunities.

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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

Strategic planning is a common organizational practice that, when done properly, will increase the likelihood that an organization will meet its goals. The authors emphasize answering the first question with real and unvarnished honesty about the organization’s strengths and weaknesses. What is a credible path to get there?

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Understand relationship management strategies and best practices to win and retain profitable customers. Key account managers: identify and qualify opportunities align value propositions propose solutions understand buying decisions negotiate and close deals Just like sales people. Strategic Account Management. The KAM Club.

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KPI Management: Digital Transformation Strategy KPIs

Flevy

Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models. We’ve living in the Digital Age.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

And my favorite is " 3 Components Every Value Proposition Must Have.". He published a best-selling book of the same name. OMG’s assessments are used by hundreds of sales training organization around the world to assess salespeople, giving Kurlan access to more data about more salespeople than anyone else. 9) Mark Hunter.