article thumbnail

Ensure a Three-Way Value Proposition

Peter Simoons

Tip 4: Ensure a Three-Way Value Proposition. This concept is called the value proposition. The value proposition is where it all starts. Without value proposition, there is no room for a healthy partnership. You will need to have an idea of the value proposition before approaching a partner.

article thumbnail

What is Buying Intent?

Upland

It drives individuals and organizations to explore, evaluate, and invest in a product or service. Buyers seek reassurance that they will receive adequate assistance post-purchase to maximize the value of the SaaS product. In phase one, you need to be very careful with your value proposition.

article thumbnail

McKinsey’s Three Horizons of Growth

Flevy

Organizations undergo different phases of development. McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The 3 Horizons framework directs the attention of an organization toward bolstering its existing portfolio as well as developing future revenue streams and business opportunities.

article thumbnail

Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

Strategic planning is a common organizational practice that, when done properly, will increase the likelihood that an organization will meet its goals. The authors emphasize answering the first question with real and unvarnished honesty about the organization’s strengths and weaknesses. What is a credible path to get there?

article thumbnail

5 Times You Shouldn’t Apologize To Your Client

Account Manager Tips

Both laid out a complete blueprint to share your knowledge and educate the market on your value by understanding: Core values Strengths and weaknesses Unique value proposition Personality and image attributes Leadership attributes Positioning Competitive differentiation. I did some soul searching. Start with LinkedIn.

article thumbnail

Why Smart Key Account Managers Build a Personal Brand

Account Manager Tips

Both laid out a complete blueprint to share your knowledge and educate the market on your value by understanding: Core values Strengths and weaknesses Unique value proposition Personality and image attributes Leadership attributes Positioning Competitive differentiation. I did some soul searching. Start with LinkedIn.

article thumbnail

Account Based Marketing interview by Pfizer COE

Cosawi

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. ABM supports KAM in three main ways: .