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Our Latest Podcasts: Differentiate Your Salespeople's Approach

Force Management

Give your salespeople the knowledge, skills and tools to differentiate their sales approach from tough competition. The past few years have created permanent shifts to the way buyers and sellers approach sales conversations. Find our show on your favorite podcast player, so you can easily download, listen and share.

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How a Multi-Channel Approach to Prospecting Influenced 73% of our Sales Pipeline

Hubspot Sales

This post looks at how a podcast I developed has helped our company significantly influence the sales pipeline. It also explores how social media fits into a true multi-channel approach. Our strategy is to understand what today's sales professionals find valuable and consistently share that high-value content through multiple channels.

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Is it time to talk about a more sustainable approach to serving our customers?

Customer Think

At a recent event, I spoke to a Chief Technology Officer (CTO) about how it was not untypical for him to have a day of 14 back-to-back half-hour meetings. He explained that this started during the early part of the pandemic, and by 4 pm, he was absolut.

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Weekly Roundup: How a Multi-Channel Approach to Prospecting Influenced 73% of our Sales Pipeline + More

The Center for Sales Strategy

> How a Multi-Channel Approach to Prospecting Influenced 73% of our Sales Pipeline — Hubspot. This post looks at how a podcast I developed has helped our company significantly influence the sales pipeline. This post looks at how a podcast I developed has helped our company significantly influence the sales pipeline.

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How to Boost Sales Productivity with Account Planning

Upland

Let’s break down the benefits in greater detail: Improved customer understanding: Account planning involves researching and analyzing each customer’s needs, preferences and requirements so your sales teams can collaborate with their customers to tailor.their approach and offer more valuable solutions. An RFP landed on her desk.

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Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Upland

The best practices I recommend aren’t from me at all – they’re from real sellers we interviewed when compiling our book, Not Just Another Vendor,” he says. Third, winning sales teams (like those highlighted in the book) have unparalleled deal execution and management. They ask themselves, “is there truly an opportunity here?

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Account Planning Best Practices with Nigel Cullington’s Expertise

Upland

The best practices I recommend aren’t from me at all – they’re from real sellers we interviewed when compiling our book, Not Just Another Vendor,” he says. Third, winning sales teams (like those highlighted in the book) have unparalleled deal execution and management. They ask themselves, “is there truly an opportunity here?