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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives.

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People & Problems: The core of strategic account planning

Strategic Account Management Association

But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world. And second, while no one is immune to these challenges, the strategic account planning approaches that drive success today aren’t unique to any particular industry or business size.

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A Guide to Sales Enablement AI 

Upland

With AI, sellers can save valuable time and resources. Educate your leads using AI-generated content for product descriptions, blogs, and sales decks. How does AI help sales teams with account-based selling? Account-based selling ( ABS ) rallies your revenue team around strategic, high-value accounts. Probably not.

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Drawing a line between Account & Key Account Management

KAM With Passion

The terms Account Management (AM) and Key Account Management (KAM) appear in a lot of business conversations and articles. Account Management: A necessity for all organisations. We define Account Management (AM) as the set of methods, processes and practices to manage existing customers.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

I’ve summarised the key points here as a supplementary learning resource for the delegates. Why are segmentation and targeting critical to marketing and business development success? And targeting approaches and tools are helpful in promoting coaching conversations with fee-earners. The second question is “ Where will we play?”.

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The many colours of B2B sales performance

KAM With Passion

Why a new blog on sales performance? Why was this? Therefore, like these archaeologists, who have not been afraid to go against a dominant doctrine, the KAM WITH PASSION blog will invite its readers to change their perspective and take a broader view on sales performance. Which topics will be covered and why they matter.

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Navigating Change: A Blueprint for Taming Strategic Drift 

Planview

The latest research by Economist Impact , commissioned by Planview, explores the topic of why strategies fail. Pulling from the survey responses of 600 executives, the report uncovers five areas of concern — alignment, accountability, resources, agility, and culture — and a recommended action for each area.