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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

An interview with Michael Thomas by Harvey Dunham, Managing Director of Business Development at SAMA. He also spent years as a managing consultant for Microsoft’s global consulting organization. Michael Thomas is the founder of Magnetic Services. This interview is based on a recent SAMA podcast. Register here.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

I’ve summarised the key points here as a supplementary learning resource for the delegates. Why are segmentation and targeting critical to marketing and business development success? Here is a summary of the sales targeting toolbox for professional services firms.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

Let’s dive into the key barriers that often hinder sales leaders from reaching the full potential for their sales forces and explore strategies to break through these limitations. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. The result?

Sales 188
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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

So, why care, or why read it? One that I will expand over time from this foundation. Introduction In today’s fast-paced and challenging business landscape, maximizing organizational success hinges on seamless coordination across various functions. Nowhere is this truer than with the commercial organization.

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4 Words You Need To Say To Your Clients Right Now

Account Manager Tips

Sit down, take stock and say these four words to your clients to understand what they need from you right now. 4 magic words to say to every client It's Q4 and the end of the year is in sight, so everyone is busy. It's also important that you finish the year strong so your client sees a clear return on investment from your partnership.

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How To Disagree With Your Client

Account Manager Tips

4 magic words to say to every client It's Q4 and the end of the year is in sight, so everyone is busy. 4 magic words to say to every client It's Q4 and the end of the year is in sight, so everyone is busy. It's also important that you finish the year strong so your client sees a clear return on investment from your partnership.