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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

This post picks up on some of the emerging themes and shares the delegate polls as an additional learning resource. Be more strategic – PESTLE, Positioning and Plans. Several delegates were particularly interested in macroeconomic analysis. Using the PESTLE analysis model for your brand | Smart Insights.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Below is a summary of the key themes discussed and the poll results as a further learning resource. The starting point for strategy is analysis. Many use a situational analysis or marketing audit. Or we might have different sized dot on a portfolio analysis of our services/products. We join our internal dots.

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PESTLE Analysis Examples

OnStrategyHQ

PESTLE Analysis Examples. Before We See PESTLE Analysis Examples, Let’s Recap on the Basics. A PESTLE analysis looks at the macro trends in the surrounding environment of a certain business or organization. A PESTLE analysis is often used as an extension of a SWOT analysis.

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Internal & External Analysis

OnStrategyHQ

What is an Internal and External Analysis? An internal and external analysis is simply looking at your organization’s current performance from an internal and external perspective. How does a strategic analysis fit into strategic planning? What is the output of an internal and external analysis?

Suppliers 105
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Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)

Red Star Kim

It is intended to supplement the learning resources for delegates provided on the day – delegate aims, poll results and takeaways are shown below. There was a debate about how development needs (training needs analysis, knowledge and skill gaps, preparing for promotion, leadership training etc) were incorporated into the process.

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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

This post was prepared for the delegates as a reminder of the key themes and an additional learning resource. The most frequently mentioned were: SWOT (and TOWS) The TOWS Matrix – Developing Strategic Options by Performing an External-Internal Analysis (mindtools.com). Build your personal brand – Perception and Visibility.

Marketing 130
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Allocate the necessary resources – of which fee-earner time is often key. We reflected that the popular SOSTAC® planning process starts with a situation analysis. Prioritise action.