Remove resources workshop-identify-measures-different-planning-levels
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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

These highlights can assist SAMs and GAMs enterprising enough to sleuth them out to establish strong credibility and relevance with the C-level and to truly differentiate themselves from their competitors. “OK, The 10-K also (conveniently) identifies top executives’ objectives, how these objectives are measured and how they are compensated.

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The Enablement Profession at a Crossroads

Mike Kunkle

Measuring Impact and Navigating Skepticism Enablement professionals face the challenge of substantiating their efforts and proving the impact they bring to the table. While measurement might be daunting, it’s an essential component for gaining credibility and buy-in from senior leaders. Nothing will destroy credibility faster.

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Cultivate a cross-selling culture

Red Star Kim

We were joined by delegates from legal, accountancy and consultancy firms for PM Forum’s “Cross-selling and referrer management accelerator” workshop earlier in March. A summary of delegate discussion topics and poll results are shown below to add to the learning resources from the session. Roundtables organised by third parties (e.g.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. This post picks up on some of the emerging themes and shares the delegate polls as an additional learning resource. Be more strategic – PESTLE, Positioning and Plans. Generation differences (e.g. Sociological.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Below is a summary of the key themes discussed and the poll results as a further learning resource. From the data we obtain information and knowledge – where we summarise and see patterns to identify trends, opportunities and threats.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Build personal brand We did some exercises on identifying words that encapsulate our personal branding.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

I’ve summarised the key points here as a supplementary learning resource for the delegates. Firms and fee-earners at different levels of business development maturity will be attracted to different approaches. The Targeting Toolbox Over the years I have found and used multiple targeting tools. And discarded a few.