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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

Sales 258
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Top Tactics for Selling to a Buying Committee

Brooks Group

The average B2B buying committee size is now seven , but groups as large as 20 are not unheard of. Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group.

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The ROI of Account Planning

ProlifIQ

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. Where should I begin my account planning efforts?

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Solution Selling: Challenges, Benefits and Best Practices

Arpedio

Solution Design and Tailoring: Based on the information gathered during the discovery phase, sales reps collaborate with internal resources and subject matter experts to design tailored solutions that meet the customer’s specific requirements. What is Solution Selling?

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Adopting artificial intelligence in your sales process

PandaDoc

Developing an AI strategy should involve identifying pain points, setting goals, assessing infrastructure, calculating ROI, researching solutions, piloting tools, training staff, and tracking performance. Do you feel like your selling job is becoming harder and harder over time? How to overcome these challenges, you ask?

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Your MarTech Stack: six changes to expect in 2024

Insightly

Small businesses rely heavily on their marketing technology (martech) to enable efficiencies of smaller teams as well as improve overall marketing performance. But what kind of impact can martech have on mid-size businesses? Also, how can marketers overcome challenges by harnessing the power of martech? One figure was quite an eye-opener.

Finance 52
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35 customer experience statistics to know for 2023

Zendesk

Staying on top of the latest data, trends, and statistics can help CX teams identify what they already excel at and where they can improve. Gartner ) 80% of organizations expect to compete mainly based on CX. Gartner ) 80% of organizations expect to compete mainly based on CX. See for yourself.