“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of Markempa
Nutshell
OCTOBER 21, 2019
The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. NUTSHELL: “Empathy” is becoming a buzzword in the business world these days. We want our brands and our customer experience to convey empathy. What is empathy in a business context? How do you define it?
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