Arpedio

JANUARY 3, 2024

Cross-selling refers to offering customers complementary products to their initial purchase, while upselling involves persuading customers to purchase a higher-priced version of the product or service they’re interested in. To effectively upsell, it’s essential to understand customer psychology.

Customer Experience 52

Customer Experience Decision-making Profitability Communication 52

ReviewTrackers

APRIL 6, 2020

What is Social Proof? This is what makes the concept of social proof a powerful one. We’ve traditionally turned to a variety of useful sources as social proof. Online Reviews as Social Proof. Leverage Online Reviews as Social Proof.

Decision-making 38

Decision-making Media Marketing 38

Red Star Kim

NOVEMBER 18, 2022

In view of the war for talent facing most professional services firms, next up were Joanne Nisbett of DAC Beachcroft (“A life that works” with Fully Flex built on three operating principles: client, team and output needs) with Andrew Baird of Blackbridge Consulting with a timely talk about employer brands. “96% Measure and adjust accordingly.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

ReviewTrackers

JULY 20, 2020

Among the factors that cause this to happen: social proof, a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. As a powerful form of social proof, reviews can influence what people think they should say.

Decision-making 39

Decision-making Facilitation Publishing Customer Experience 39

Zendesk

SEPTEMBER 14, 2021

Do you have platforms or services like this in use? Introduce examples of how your product or service solves a pain point. Use social proof. Social proof, like testimonials and reviews, is a compelling sales tool. Pretty basic sales psychology. Source: Lucidpress. Highlight product benefits.

Software 97

Software Software Marketing Meetings 97

Zendesk

JUNE 4, 2021

Reduce their stress levels by reminding them there are psychological frameworks they can leverage to convert leads—even the tough ones. Solution: Show them how to use sales psychology. Every potential customer makes decisions based on their unique psychology. Social proof: People are naturally inclined to do what their peers do.

Sales 52

Sales Decision-making Meetings Communication 52

Hubspot Sales

OCTOBER 29, 2017

Did your prospect visit your LinkedIn profile, favorite one of your tweets, or interact with you in some other way on social media? If you catch wind of a major announcement, pounce on the opportunity to send an email connecting the event to your product or service. 5) "Yesterday, you did X. What brought you by?

Value Proposition 111

Value Proposition Media Sales Organization 111

ReviewTrackers

APRIL 13, 2018

Among the factors that cause this to happen: social proof , a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. As a powerful form of social proof, reviews can influence what people think they should say.

Decision-making 26

Decision-making Facilitation Publishing Customer Experience 26

Brooks Group

FEBRUARY 1, 2023

The sales rep listens to the hurt and stress points of the client, then turns to see how their service or product can benefit them. If the client has no idea what service or product you have to offer, the consultative sales approach will not be effective for them. These psychology-based customer-centric strategies provide success.

Interpersonal Skills 52

Interpersonal Skills Sales Training Negotiation Communication 52

Hubspot Sales

SEPTEMBER 19, 2018

64% of entrepreneurs surveyed said they believe it is their duty to have a positive social and economic impact. Some states require it for certain service-oriented businesses as well. Think about their backgrounds, interests, goals, and challenges, in addition to their age, what they do, which social platforms they use, and so on.

Small Business 111

Small Business Finance Government Decision-making 111

Hubspot Sales

SEPTEMBER 19, 2018

64% of entrepreneurs surveyed said they believe it is their duty to have a positive social and economic impact. Some states require it for certain service-oriented businesses as well. Think about their backgrounds, interests, goals, and challenges, in addition to their age, what they do, which social platforms they use, and so on.

Small Business 110

Small Business Finance Government Decision-making 110

SBI

DECEMBER 18, 2013

The Importance of Social Proof in building a movement. Social Proof is key if you want to build a movement around your products. You need to provide the Social Proof that puts them at ease as evidenced by the BONO selfies at Dreamforce. You lose sight of that when you focus on “hitting the numbers.

CRM 54

CRM Construction Internet Decision-making 54

ReviewTrackers

AUGUST 30, 2017

Online research is a key moment in the customer journey and social proof plays a significant role in whether or not a patient is going to choose a provider. These new findings signify the need for banks to better understand customers at an emotional level, which requires the consistent analysis of customer data.

Healthcare 20

Healthcare Insurance Banking Finance 20

Liston Witherill

NOVEMBER 28, 2021

Trust comes from proof. The purpose of providing proof in your proposal is to maintain or increase the level of trust you’ve built. Some firms have an easier time providing proof than others. Here are eight ways to provide proof in your proposals that you can do what you say you can. #1: You know this.

Decision-making 40

Decision-making Banking Small Business Marketing 40

Hubspot Sales

APRIL 18, 2019

The service hit its million users milestone by April 2009 , doubled to two million only five months later, and to three million just two months after that. The service grew by 3,900% over a 15-month span. Today, the service boasts 10+ million DAUs. Why should users go with your product or service instead of someone else?

Acquisition 143

Acquisition Value Proposition Business Growth Decision-making 143

Zendesk

APRIL 18, 2022

B2B leads are people, organizations, or businesses that have the potential to become customers for B2B (business-to-business) products or services. They may have requested a demo, called your sales department, or sent an email/message indicating their interest in a particular product or service. Learn the savvy side of social selling.

B2B 98

B2B B2C Software Software 98

Zendesk

AUGUST 17, 2021

Set your brand apart from the competition by telling prospects how your company’s product or service solves their problems and meet their unique needs—including those they might not have even thought about yet. From there, you can help her see how she could improve her shipment speed with your service. Read the guide.

Sales 52

Sales CRM Decision-making Meetings 52

Hubspot Sales

OCTOBER 31, 2017

The psychological biases below relate to decision making. Psychological Biases. Sales takeaway : Emphasize the quick wins a customer can expect to see shortly after buying your product or service -- especially if the main benefit won't come for months. And the larger the crowd, the more powerful the psychological pull.

Decision-making 111

Decision-making Software Software Value Proposition 111

Account Management Skills

MAY 9, 2023

So we like to say that we blend the science of data driven content, strategy and psychology, with the art of creative copywriting, basically, to help brands get their words right, every step of the customer journey and essentially grow revenue. Konrad 00:48 Yes, sure. So I’ll give you that, I’ll give you the spiel shall I ?

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52

Account Management Skills

DECEMBER 28, 2021

And what’s interesting is, I remember being warned at university, that linguists need to be very careful of manipulation, because there are lots of social cues involved in language and how we use it. I think that linguistics and psychology will always interweave. I think that linguistics and psychology will always interweave.

Communication 52

Communication Account Management Government Meetings 52

Red Star Kim

JANUARY 28, 2024

We welcomed delegates from legal, accountancy and financial services firms. change process – Emotions when reacting to change (kimtasso.com) Shock Denial 20% Anger Depression 80% Acceptance Experimentation Do you think your firm is psychologically safe? Leadership, emotional intelligence and teams in change management.

Emotional Intelligence 130

Emotional Intelligence Leadership Management Facilitation 130

Nutshell

APRIL 24, 2020

This phenomenon is called social proof , and is super effective in marketing. To avoid an overly-psychological explanation, social proof is the “they tried it so I’m gonna try it too” phenomenon. Again, social proof is extremely valuable as a way of boosting your brand’s reputability. Social proof.

Value Proposition 118

Value Proposition Facilitation e-Learning Advertising 118