Upland

AUGUST 29, 2023

As a result, harnessing it is essential in today’s competitive market – more so than ever before. Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. It encompasses the motivation, need, and desire behind any activity.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Hubspot Sales

JANUARY 17, 2024

Confession time: I've been in the market for a new car for months now, but the thought of stepping onto a car lot and negotiating prices with a car salesperson is about as exciting as getting a root canal. But this got me wondering: is my do-it-yourself approach a reflection of a larger trend with modern consumers?

Value Proposition 91

Value Proposition Decision-making Sales Internet 91

Strategic Communications

JANUARY 23, 2024

Here we take a look at some key trends and strategies for SEO in 2024, that you can use to help ensure that your content remains visible and effective in the face of continually evolving algorithmic changes. Core Web Vitals and User Experience User experience remains a top priority for SEO.

e-Learning 52

e-Learning Artificial Intelligence Internet Prioritization 52

Zendesk

MARCH 2, 2023

The retail industry is constantly evolving, and businesses and retailers need to stay on top of the latest trends. Retail’s Big Show brings together change-makers and leaders from around the globe to showcase the latest innovations and illuminate trends.

Retail 52

Retail eCommerce Digitalization Logistics 52

Flevy

FEBRUARY 26, 2024

We’ve living in the Digital Age. Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models.

Digital Transformation 52

Digital Transformation Digitalization Management Innovation 52

Strategic Communications

MAY 9, 2023

The digital environment is quite cluttered these days and becoming more so. Consumers benefit from access to a massive amount of information literally available at their fingertips—and often being pushed to them by marketers yelling “pick me, me, me.” Others have never turned their backs on the traditional.

Communication 52

Communication Marketing Advertising B2C 52

Zendesk

JANUARY 30, 2024

GTM Partners can look forward to similar in-person and digital events in 2024. Staying top of mind with potential customers Businesses are navigating a world where their audience expects them to show up anytime, anywhere. So, it’s more important than ever to get their attention and stay front and center in their minds.

Value Proposition 52

Value Proposition Media Digitalization Innovation 52

Hubspot Sales

NOVEMBER 22, 2023

Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools.

CRM 100

CRM Decision-making Sales B2C 100

Flevy

MARCH 18, 2024

Research & Development (R&D) stands as the cornerstone of Innovation and a primary driver of creating a sustainable Competitive Advantage in today’s fast-paced and technology-driven markets. This essential function encompasses the activities organizations undertake to innovate and improve their products or services.

Management 52

Management Digital Transformation Innovation Decision-making 52

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. ARPEDIO is one of the Global Technology Partners of SAMA).

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Strategic Communications

NOVEMBER 14, 2022

I’ve worked in marketing and PR for a number of years and have been very successful getting media coverage for myself and my clients in outlets targeted to their key audiences. A very common question that I’m often asked is: “What is your top tip for getting media coverage? Direct Mail in the Digital Age.

Media 52

Media Publishing Digitalization Communication 52

Hubspot Sales

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. Modern buyer's journey's awareness stage mostly revolves around digital media — particularly among consumers aged 18 to 24. That trend is particularly prominent among consumers aged 18 to 24. Let's dive in. Consideration.

Internet 115

Internet Retail Media Decision-making 115

Red Star Kim

OCTOBER 16, 2023

10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!) This article is a summary of the conversation and key takeaways from a workshop in London for MBL. Set SMART goals. Time is precious.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. This article summarises the main themes that arose from the discussions and exercises and forms part of the day’s learning resources.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Strategic Communications

MAY 2, 2023

With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. In this column, I look at some insights from experts in the field about how their social media use is shifting and how they stay on top of new trends.

Media 52

Media Marketing Advertising B2C 52

Planview

SEPTEMBER 18, 2023

It’s true for all disciplines and describes the project portfolio management (PPM) market for several reasons. The market’s landmark evolution in 2020, which bifurcated PPM to support strategic portfolio management and adaptive project management. The pandemic’s impact on the labor market and the rise in burnout.

Management 52

Management Digital Transformation Decision-making Facilitation 52

Strategic Communications

NOVEMBER 17, 2022

Sure Amazon is a top consumer site when purchasing things, but since the pandemic and in a tight economy, there’s a growing interest in “buying local.” ” Obviously is you have a local business you’ll want to take advantage of this trend. Chances are, in most cases, your searches are local. Google Knows!

Internet 52

Internet Digitalization Healthcare Retail 52

Flevy

MARCH 20, 2024

Open Innovation Programs are pivotal for organizations seeking to enhance their innovation capabilities , access new technologies, and stay competitive in rapidly evolving markets. This approach encompasses collaboration with startups, academia, and even competitors, aiming to tap into a broader pool of ideas and accelerate innovation.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

Strategic Communications

JUNE 13, 2023

ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. “What were the top trends in 2023 related to…” While it only provides data/research through 2021, I found that it will create these kinds of trends lists for more recent timeframes.

B2B 52

B2B Communication Publishing Marketing 52

Zendesk

APRIL 3, 2023

In the flooded market with almost endless options, many retailers are competing on the quality of their service. Retail customer engagement is all the ways a brand interacts with its customers across digital and physical channels. The modern retail customer journey spans physical and digital spaces to the phygital realm.

Retail 98

Retail eCommerce Digitalization Artificial Intelligence 98

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). So here is a research update on the most in-demand soft and social skills. The authors suggest that more is done to systematically assess (e.g.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Upland

MARCH 29, 2023

The importance of relationship management At the onset of the pandemic, it seemed that digital selling had been launched forward years. At the same time, current trends point to the growing importance of effective relationship management in B2B buying journeys. What is relationship management?

CRM 195

CRM Management Stakeholders Decision-making 195

Strategic Communications

FEBRUARY 21, 2022

Here we offer our “Top 3” tips: The demographics of your target audience and the sites that they use. It’s important to stay on top of trends, because things change. Direct Mail in the Digital Age. The number is probably less for smaller companies, but it shouldn’t be. Managing Remote Staff.

Media 52

Media Publishing Digitalization Communication 52

Aepiphanni

APRIL 27, 2021

The evolution of digital marketing has many theories, but most agree it began after search engines were created back in the early 1990s. Now that we’ve entered the second quarter of 2021, after a world-wide shutdown last year, digital marketing has become even more essential. To read Blake’s article in full, click here.

Digitalization 52

Digitalization Marketing Government Facilitation 52

DemandFarm

MAY 22, 2023

Ted is a master of collaboration, working closely with various departments within Brilliant Solutions to guarantee top-notch service for his key accounts. While we examine these, let’s also look at how each role can benefit from Digital Key Account Management. They share some core responsibilities like: 1.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Strategic Communications

AUGUST 25, 2022

Sometimes I think the most simple thing that we can do as businesspeople and marketers is “put ourselves in the shoes” of our prospects and customers. Customer Challenges in Brick-and-Mortar vs. Digital Environments. Are we making it easy to buy? It may mean limited—or non-existent—parking. ” Really? Do the math.

Retail 52

Retail Digitalization Publishing Decision-making 52

Strategic Communications

SEPTEMBER 16, 2021

But to be most effective, companies should take a strategic approach to employee communication which includes the following steps: Identify the key messages you feel employees need to know both to ensure their top performance and to ensure that they can be positive ambassadors for your organization. their benefits?

Communication 97

Communication Prioritization Digitalization Publishing 97

Strategic Communications

APRIL 21, 2023

Here are our top five recommendations for effectively harnessing the power of LinkedIn for your job search. My profile, for instance, is focused on content marketing and HR—two of my areas of specialty. My profile, for instance, is focused on content marketing and HR—two of my areas of specialty. 2) Build your connections.

Publishing 52

Publishing Digitalization Communication B2B 52

Xant

APRIL 15, 2021

One of the most positive outcomes from the past year was the swift adoption and embrace of technology for sales and marketing. As teams moved out of the office, they learned quickly how to stay aligned and hit their targets without face-to-face interactions. Lead Quality and Account-Focused Strategies Dominate.

Sales 110

Sales Decision-making Organization Innovation 110

Agile CRM

FEBRUARY 11, 2021

So much so that, customers these days, are a lot more aware of their needs and wary of marketing scams, which requires that companies be more open and transparent with their ways. Companies typically make use of excellent CRM solutions to stay on top of their customer relationships. What is CRM analytics?

CRM 98

CRM Decision-making Digitalization Profitability 98

Strategic Communications

JULY 7, 2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. Tactics I Use to Stay On Top of Trends. This has been a really great way to stay up-to-date on trends.

Digitalization 52

Digitalization Marketing Publishing Communication 52

Zendesk

AUGUST 4, 2021

It was the year Amazon launched AWS, and Shakira’s Hips Don’t Lie topped the charts. It’s also where novel ideas go to market – often executed as software. Because cloud computing is the norm in our distributed, digital-first world, and startups need digital-first support strategies to help them grow by gaining and retaining customers.

Software 98

Software Software Decision-making Investors 98

Insightly

JUNE 14, 2023

Disruptive marketing involves using experimental tactics that challenge the status quo. Rather than following conventional marketing wisdom, disruptive marketers are constantly testing daring, new tactics that haven’t been tried before. So why is “disruptive marketing” such a catchphrase today and what led it to this point?

Marketing 98

Marketing CRM Customer Experience Media 98

Strategic Communications

AUGUST 1, 2023

Chris is in the market for a new car. Chris, like most consumers, is broadly aware of the many types of cars on the market and can see them on the road, on car lots, in advertisements, and online. This winding and convoluted process challenges today’s marketers to identify a clear path to purchase.

Digitalization 52

Digitalization Decision-making Marketing Communication 52

Strategic Communications

JUNE 10, 2023

For example, if you’re writing an article about the latest trends in artificial intelligence (AI) for B2B marketing, you might want to interview AI experts, marketing professionals with experience in AI-driven campaigns, or researchers specializing in AI applications.

Artificial Intelligence 52

Artificial Intelligence B2B Publishing Leadership 52

Strategic Communications

JUNE 7, 2022

It has become the top source of referrals for my content marketing and marketing consulting services. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Not because I write clever copy.

e-Learning 52

e-Learning Digitalization Publishing Communication 52

Strategic Communications

FEBRUARY 11, 2022

We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. While most small businesses aren’t likely to either build or gain access to these top influencers, they do have the opportunity to leverage another powerful group– brand ambassadors.

B2C 52

B2C Digitalization Decision-making Small Business 52