Strategic Communications

MAY 30, 2023

While influencer marketing often seems to be a factor of the digital age, it’s a concept that has been around for decades—ever since people began selling products and looking for ways to spread the word. In the digital environment, influencer marketing can be both more challenging and riskier. By 2022, U.S. That’s a slippery slope.

Advertising 52

Advertising Digitalization e-Learning Media 52

Scovel

SEPTEMBER 22, 2021

What is social selling Social selling is a B2B and B2C social media marketing (SMM) strategy that utilizes social networking sites and applications to generate the leads, sales or one-on-one relationships with clients.Social selling is an effective approach to building awareness, trust and consideration over the course of the sales cycle.

B2B 52

B2B Media B2C Retail 52

Apptivo

DECEMBER 26, 2022

Importance of nurturing your leads. Chief amongst them is that sales and marketing teams end up chasing a lot of rabbits and inevitably are not able to devote enough time to all leads generated, and many end up buying from competitors. Importance of nurturing your leads. Components of a lead nurturing strategy. Wrapping up.

Advertising 52

Advertising Communication Media Marketing 52

Account Management Skills

JUNE 22, 2021

Why is it important to pay attention to your personal brand. I don’t know a lot about personal branding, from a professional point of view, so I’m really keen to pick their brains, but also most importantly, how this relates to both agency leaders and account managers. Episode 36 is all about personal branding.

Emotional Intelligence 52

Emotional Intelligence Account Management Banking Management 52

SmartKarrot

FEBRUARY 25, 2022

Being customer-driven and data-driven is important. This is why more businesses are appointing Chief Customer officers to focus on customers. However, some of the biggest brands are altering their teams to ensure that the CMO or chief marketing officer reports to the CCO or is being replaced by the CCO.

Marketing 10

Marketing Customer Experience Procurement Customer Success 10

Account Management Skills

DECEMBER 14, 2021

And here to enlighten us about what web3 is, and how agencies need to be prepared for it is Jeff Kauffman Jr , Founder and CEO of Parachute , which builds and invests in web3 solutions for marketers and advertisers. Jeff is the founder of Parachute, an agency that builds and invests in web3 solutions for both marketers and advertisers.

Internet 52

Internet Digitalization Advertising Supply Chain 52

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

SmartKarrot

DECEMBER 16, 2021

public utilities and education), it is easy to voice discontent using omnichannel platforms. WHY do we buy? Customers are your biggest advocates, and a happy customer will leave reviews, aid-in word-of-mouth marketing, and convert new prospects who on the fence. Pay attention to the CX engines. Yet, only 26.2% contact-form-7].

Customer Experience 11

Customer Experience Prioritization Stakeholders Customer Success 11

ReviewTrackers

AUGUST 6, 2020

There’s a growing amount of training courses and certifications for the modern-day marketer. We here at ReviewTrackers rolled up our sleeves and sought the opinions and experiences of marketing professionals, asking them about the best and most essential marketing certification programs and courses. Website: [link]. Cost: Free.

Marketing 45

Marketing e-Learning Advertising Co-Creation 45

ReviewTrackers

JANUARY 25, 2018

If you’ve ever tried your hand at marketing any business or brand online — in search and on social media — you’re likely to have heard of “user-generated content” or UGC. And why is it getting thrown around a lot in so many marketing conversations? Why Should You Use UGC? What exactly does this term mean?

Advertising 25

Advertising Media Decision-making Internet 25