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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations. Conclusion.

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KAM Leader Series: Shaping Innovative Solutions

Cosawi

KAM Leader Series: Shaping Innovative Solutions By Dominique Côté Co-authored by Tania Lennon, Global Space Lead, Talent Assessment and Leadership at ZS and Dominique Côté, CEO and Founder, Cosawi and Principal, The Summit Group SAMA is proud to offer this 3rd article in the 4-part series on the importance of SAM / KAM leadership. Eagly, A.H.,

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How to use the Potential of Generative AI in B2B Business

QYMATIX

For example, AI entered our everyday lives in 2011 with Apple’s “Siri” launch. Also, in 2011, the computer program “Watson” beat human players in an American quiz show. That is probably due to its broad and straightforward applicability – almost anyone can use it to communicate and be creative.

B2B 52
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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

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How to use the Potential of Generative AI in B2B Business

QYMATIX

For example, AI entered our everyday lives in 2011 with Apple’s “Siri” launch. Also, in 2011, the computer program “Watson” beat human players in an American quiz show. That is probably due to its broad and straightforward applicability – almost anyone can use it to communicate and be creative.

B2B 40
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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

Achieve early sense-checking and promote bold and innovative thinking. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? 0% 6% 0% 6% 24% 47% 12% 0% 6% 0% Which aspect of the session is of most interest?

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.