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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. The terms (e.g. Coaching Coaching is about goal achievement, behavioural change and improved performance.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. Fitzpatrick and Valskov’s (2014) eight golden rules are included: It’s about results and outcomes, not activity. Line managers matter. What we do matters.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms. Data is the lifeblood of both traditional and digital marketing. Cirrom really is leading the way in providing busy CRM Managers like myself the data tools I need to be much (much!)

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How To Accelerate B2B Sales Growth With One Proven Strategy

QYMATIX

Revenue stagnation is a nightmare most managers are scared to dream. No manager wants that. Besides, managers often complain about the lack of focus when it comes to sales growth. Additionally, digital technologies are having a significant impact on B2B sales. Sales acceleration and profitability are difficult to mix.

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11 Doctor Reviews Sites Where You Should Have A Listing

ReviewTrackers

Institute for Healthcare Policy, 2014 ). Digital Assent, 2013 ). American Osteopathic Association, 2014 ). American Osteopathic Association, 2014 ). By claiming a listing on major healthcare review sites, healthcare organizations can increase their online visibility, review volume, and patient acquisition.

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Doing more with less: 13 ways a good CRM reduces the need to have a large sales team

Nutshell

Customer relationship management (CRM) software makes it easier to handle your sales processes from beginning to end. For instance, most sales managers are constantly trying to find better ways to: • Identify, qualify, and follow up with leads. As of 2014, the U.S. Effectively prioritize sales tasks. HOW DO YOU SELL?

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