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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. The metric of choice in 2014 is centered around Marketing Contribution to revenue. Find out how your 2014 plan stacks up against world-class plan outcomes. Download our 2014 Marketing Plan Success Metrics to help you maximize planning efforts.

B2B 132
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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Are my Sales Managers good enough? Talent Management and gamification sit in this area. Steve asked us to stress test his 2014 sales plan. Steve asked us to stress test his 2014 sales plan. Improve new logo acquisition by 11%. Your Sales Strategy. An Example.

Sales 130
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. The terms (e.g. Coaching Coaching is about goal achievement, behavioural change and improved performance.

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What Your ‘A’ Players Want From You in 2014

SBI Growth

Additional suggestions to stress test your 2014 sales plan. Why Your ‘A’ Players are In High Demand in 2014. Companies are investing in growth for 2014. The premium being placed on new logo acquisition is at a high. ''A'' Are you managing your team to grow their reach month over month? Author: Matt Sharrers.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

Download the 2014 B2B Demand Generation Planning template here to get started. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. Lead Management Score Card – Captures existing performance and provides historical and external context to evaluate performance.

Marketing 124
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Account Management: It’s About Keeping Customers!

SalesPop

Sales most definitely have two sides, and this is also true of account management. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. This is also true of account management. If your product requires advertising or salespeople to sell it, it’s not good enough.