Strategic Account Management Association

JUNE 30, 2021

An interview with Michael Thomas by Harvey Dunham, Managing Director of Business Development at SAMA. He also spent years as a managing consultant for Microsoft’s global consulting organization. What is the project management process? They come from our acquisition of a software company and, boy, are they really smart.”

Digitalization 520

Digitalization Organization Account Management Management 520

Flevy

FEBRUARY 17, 2024

In today’s digital world, understanding your customer base is more crucial than ever. We will explore how leveraging the Key Performance Indicators (KPIs) associated with this functional group can empower executives and senior managers to make informed decisions, refine their marketing strategies, and achieve operational excellence.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Includes IPOs, acquisitions, grants, accelerators and news.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Flevy

FEBRUARY 25, 2024

Challenges to Effective Strategic Planning Executives and senior managers often grapple with aligning short-term actions with long-term strategic goals, managing resource constraints, and adapting to rapid market changes. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection.

Supply Chain 52

Supply Chain Management Digital Transformation Decision-making 52

Flevy

FEBRUARY 19, 2024

In the digital/data/AI era marked by competition and continuous change, the ability to measure growth accurately provides organizations with the strategic foresight needed to adapt and thrive. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection. KPIs and Digital Transformation.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Flevy

OCTOBER 5, 2023

It refers to the following 5 key phases of business growth: Acquisition Activation Retention Referral Revenue Let’s delve deeper into some of these phases. Phase 1: Acquisition The initial phase of the AARRR Growth Funnel involves discovering people attracted to a product.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

PandaDoc

FEBRUARY 23, 2024

Below, we’ll discuss the impact that a robust opportunity management process can have on your bottom line. Key takeaways Opportunity management is not exactly the same as lead management, although the two processes are similar. What is opportunity management — and why should you care?

Management 52

Management CRM Sales Decision-making 52

Agile CRM

DECEMBER 16, 2022

PPC management software is a tool that helps advertisers manage their PPC campaigns and bids more effectively. The evolution of PPC management software has largely been driven by advancements in technology and changes in the digital advertising landscape. Benefits of PPC Management software.

Software 52

Software Software Management Advertising 52

Customer Think

JANUARY 17, 2024

The news On January 8, 2024, Zendesk announced the acquisition of Klaus, “the industry leading AI-powered quality management platform” With AI driving a rapid increase in customer service interactions it is necessary for customer service teams to become more efficient while maintaining their quality of service.

Acquisition 67

Acquisition Digitalization Management 67

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Red Star Kim

APRIL 12, 2023

It’s great that people have a vested interest but it can be hard to manage and get a final sign off”. However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. The terms (e.g. Coaching Coaching is about goal achievement, behavioural change and improved performance.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

ReviewTrackers

MARCH 17, 2020

There is a vital shift happening right now in healthcare marketing and patient acquisition. Here are 4 patient acquisition strategies that you can implement today: Healthcare Marketing Strategies to Drive Patient Acquisition. Digitizing Doctor Demand [PDF] ). Start a Patient Newsletter Campaign. Deloitte ).

Healthcare 26

Healthcare Acquisition Marketing Media 26

Red Star Kim

JANUARY 16, 2023

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. Nearly two-third of firms (63%) place this among their top three management priorities. The top three management priorities were ranked as follows: Increase operational efficiency.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Arpedio

MARCH 13, 2024

Product-led sales is a strategy where the product itself serves as the primary driver of customer acquisition, conversion, and retention. PLG focuses on leveraging the product as a primary driver of customer acquisition, retention, and expansion, with the goal of fostering organic growth through positive user experiences and viral adoption.

Acquisition 52

Acquisition Prioritization Onboarding Sales 52

Mike Kunkle

OCTOBER 8, 2023

In most corporations, the product function typically falls under the broader umbrella of Product Management. It plays a central role in shaping product strategy, conducting market research, managing product development, and ensuring products meet customer needs and business objectives.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

MDI Training

DECEMBER 4, 2023

The planned talent intelligence platform, powered entirely by AI, will unite all HR standards and processes and innovatively redesign employee development , talent management, and recruiting. Possible and suitable measures are then drawn from the Learning Management System by the Talent Intelligence Platform.

Artificial Intelligence 105

Artificial Intelligence Digital Transformation Leadership Digitalization 105

Insightly

APRIL 4, 2023

Customer life cycle management has become increasingly important for businesses to stay competitive and retain customers. In today’s digital age, customer relationship management (CRM) systems have made it easier for businesses to manage the entire customer journey from acquisition to loyalty.

Customer Life Cycle 52

Customer Life Cycle CRM Manufacturing Advertising 52

SBI

SEPTEMBER 5, 2019

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise. It’s an honor to have this vision shared through the wider industry via this acquisition.”.

Acquisition 27

Acquisition Account Planning B2C Banking 27

SBI Growth

OCTOBER 19, 2018

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.

Digital Transformation 76

Digital Transformation Digitalization Customer Experience Software 76

PandaDoc

MARCH 4, 2024

Use cases for investment banking data rooms include mergers and acquisitions (M&A), raising capital, seeking investors, and launching IPOs (initial public offerings). Any complex financial transaction that would be done by the bank in a physical location — raising capital, launching an IPO, mergers and acquisitions, etc. —

Banking 52

Banking Investors Acquisition Stakeholders 52

Strategic Communications

APRIL 17, 2024

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Arpedio

FEBRUARY 23, 2024

This includes sales planning, forecasting , territory management, sales enablement , and performance analytics. By optimizing sales operations, organizations can increase sales productivity, enhance pipeline management , and improve overall sales effectiveness.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

Pinnacle View

AUGUST 22, 2017

Advances in digital marketing technology have made gaining exposure for startups more doable than ever before. There are numerous great options, and 2016’s $70 Billion in digital advertising spend is evidence that these options are good ones. and “How exactly will we manage it so that it does what we want?”. You name it!

Digitalization 52

Digitalization Advertising Marketing Media 52

PandaDoc

MARCH 1, 2024

Mergers and acquisitions require buyers and sellers alike to enter in a vast amount of confidential company data. This article focuses on the benefits of using a virtual data room for mergers and acquisitions, how VDRs are structured for this purpose, and tips on choosing the right one for your M&A deals.

Acquisition 52

Acquisition Stakeholders Government Software 52

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We Technology Leea uses: Showpad, Outreach, and ZoomInfo.

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Flevy

JUNE 7, 2024

Effective compliance management systems and continuous monitoring are essential to maintaining this competitive edge, ensuring organizations can meet both current and future regulatory demands. Customizing the Value Chain Tailoring the Aerospace and Defense value chain to a specific organization requires a strategic and nuanced approach.

Supply Chain 52

Supply Chain Cybersecurity Manufacturing Procurement 52

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. We also considered channel management strategies for referrer and referrals management. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Planview

AUGUST 16, 2023

To address this challenge, IT leaders are seeking innovative ways to tie their digital initiatives to business strategy while reducing costs within SAFe. place a stronger emphasis on practicing Value Stream Management (VSM) to manage and optimize flow, alongside using Flow Metrics to measure it.

Decision-making 52

Decision-making Digitalization Acquisition Software 52

Flevy

JUNE 17, 2021

Mergers and Acquisitions enable numerous opportunities for growth. Pricing Management. Brand and Digital Presence Building. The first step in achieving growth from a Merger or Acquisition deal is to identify and analyze the opportunities essential for growth. David Coloma, Consulting Area Manager at Cynertia Consulting.

Customer Experience 111

Customer Experience Prioritization Acquisition Banking 111

Peter Simoons

NOVEMBER 6, 2022

What the report doesn’t say is whether or not CEOs realise that alliances & partnerships’ management is a separate profession and that this profession, together with a structured process is needed to drive alliances to success. The trends we see are of a declining interest in acquisitions and an increasing interest in alliances.

Digital Transformation 52

Digital Transformation Partnership Management Government Acquisition 52

Flevy

AUGUST 13, 2023

FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives. The aforesaid assumptions remain unverified until they undergo real-world testing and receive feedback from actual experiences and interactions with customers and the market.

Digital Transformation 81

Digital Transformation Construction Acquisition Facilitation 81

Arpedio

JANUARY 31, 2024

When it comes to digital marketing, where trends and tactics evolve rapidly, the pursuit of strategies that consistently yield impactful results is both a challenge and a necessity. Additionally, we’ll explore the exciting future trends in ABM that are set to reshape how we approach digital marketing in the times to come.

Marketing 52

Marketing Facilitation Digitalization Acquisition 52

Account Manager Tips

MARCH 23, 2021

Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.) Are they expanding through acquisition? The closer you are to the purchasing process, the more effective you’ll be at influencing and managing the account.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

ReviewTrackers

MAY 5, 2020

Restaurant reputation management can mean the difference between a packed house or a slow Friday night with empty tables and no one on the waitlist. Research shows that 35 percent of all search traffic is local , and those consumers are looking at a business’s digital reputation and reviews before they decide to visit.

Management 44

Management Media Digitalization Decision-making 44

KAM With Passion

JUNE 23, 2021

Surely not relying heavily on digital tools. This is of course an area where a good digital content can be very helpful. Some digital platforms allow to orchestrate such activities, often with a gamification aspect. Another area where realism is necessary is the degree of blended learning and digital modules.

Digitalization 130

Digitalization Acquisition Key Account Management Account Management 130