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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. There are many articles on both of these topics. But in essence, this is an internal cultural issue – do you have a “one firm” approach?

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Context and curiosity drive commerciality and pricing

Red Star Kim

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Former partner of Eversheds law firm, Kevin Doolan wrote “Mastering services pricing” in 2015. Or the likely differences in a firm’s reputation in the area or clients’ value perceptions.

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#003 The Marketing & Sales Divide – The Value in the GAP

KAMCast

: In my discussion with Grant, we touched on his thoughts and insights on my questions like: What role does marketing play in today’s world of key account management? He co-founded Business Film Booth with his business partner Dave Foulkes in 2015. You can find out more about Grant on his Sticky Marketing website.

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How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools?

Arpedio

This means that now more than ever before, sales representatives and key account managers need to create a smooth customer experience to achieve consensus within the decision-making group. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips. Bain & Company. Start free trial.

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#019 Employee Engagement in a Hybrid Working World, with Robert Hicks & Lou Kwakye

KAMCast

What are the levels of motivation across your account managers and sales team? Or perhaps you are an account manager who is questioning your own level of engagement and feeling a little disconnected from the business that pays for your peak performance. Are your new business teams ALIGNED with your Account Managers?

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

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