article thumbnail

Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

He drafts messages to his connections in those organizations and proposes that they meet to discuss the implications. At the end of each day, he emails notes to his direct reports, who feed them into Marathon’s CRM system. He then identifies clients and prospects in his network for which the rulings present an opportunity or a threat.

article thumbnail

Sales Enablement Technology Starts With CRM, But It Doesn’t End There

Miller Heiman Group

If I were to ask you to name a type of sales enablement software, chances are good that CRM would be the first tool to come to mind. In this post, we’ll explore why a mature enablement discipline demands a solid CRM foundation, but it doesn’t end there. CRM is Must-Have Foundation for an Effective Sales Enablement Strategy.

CRM 65
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Missing Link Between Your CRM Investment and Sales Performance

Miller Heiman Group

How satisfied are you with the rollout and adoption of your CRM system? In this post, we’ll discuss how developing a formal sales process drives adoption rates and creates synergies that increase the impact of your CRM investment. The Impact of Low CRM Adoption Rates. CRM ROI: The 4 Benefits of a Formal Sales Process.

CRM 81
article thumbnail

Top Trends in Successful Sales Development Teams

Xant

Here’s what we learned about the top sales organizations and what they’re doing to drive success. Since our last State of Sales Development study in 2017, we’ve seen a significant shift in the ratio of account executives (AE) to sales development reps (SDR). In 2017, 2018, and 2020, the ratio has declined from 3.0

Sales 110
article thumbnail

The Missing Link Between Your CRM Investment and Sales Performance

Miller Heiman Group

How satisfied are you with the rollout and adoption of your CRM system? In this post, we’ll discuss how developing a formal sales process drives adoption rates and creates synergies that increase the impact of your CRM investment. The Impact of Low CRM Adoption Rates. CRM ROI: The 4 Benefits of a Formal Sales Process.

CRM 51
article thumbnail

How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

Other AI tools draw data from sources like a CRM, LinkedIn, or industry databases. McKinsey reports that between 50% and 60% of organizations use AI, double the 2017 usage rate. This time is lost to internal meetings and emails, prospect research, manually writing cold emails, updating their CRM, and scheduling.

article thumbnail

Top Trends in Successful Sales Development Teams

Xant

Here’s what we learned about the top sales organizations and what they’re doing to drive success. Since our last State of Sales Development study in 2017, we’ve seen a significant shift in the ratio of account executives (AE) to sales development reps (SDR). In 2017, 2018, and 2020, the ratio has declined from 3.0

Sales 52