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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

Digital transformation is not a product or a solution. Digital transformation is really about fostering a culture within your company that adapts to the changing digitized landscape. The Pandemic has only increased the speed at which digitization revolutionizes the way we partner. The Cultural Keystone.

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B2B Digital Transformation in Sales: Facts & Trends

QYMATIX

Facts and trends about the B2B digital transformation. If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe. I want to know more about the digital transformation in B2B sales. Marketing Land.

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Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management

Red Star Kim

I have reviewed several books on change management (see the list below) to support those attending training workshops on change management. The standard describes the knowledge, established norms, processes, tasks and skills necessary for change management practitioners. Organizational alignment and change management.

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Moving from Project to Product: A Five-Stage Journey

Planview

A 2018 Gartner survey found that 85% of companies prefer a product-centric model. And with the acceleration of digital transformation and technology in recent years, that number has likely increased. A product team might consist of designers, engineers, and product managers, among other roles. Stage 4: Operationalizing.

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Remote Selling: the new essential distance selling method

Mercuri International

The world has changed, and digital transformation has given rise to new ways of selling, including remote selling. The third edition of the “State of Sales” report prepared by Salesforce 1 in 2018 outlined how, before the Covid-19 emergency, a salesperson spent 32% of their time virtually meeting potential customers.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. But coaches resist the temptation to tell.

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Events and Event Planning in a Post-Pandemic World

Strategic Communications

The report notes that “81% of event professionals would host more events if they had the right tools and technology to streamline their systems and have more effective measurement and data management.” That didn’t last, though, Park says, as digital fatigue set in. Her mantra is “Do it well, or don’t do it at all.”