article thumbnail

B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Account Manager Tips · 1. Sales leadership doesn’t have to be that hard. Why Introverts Make Better Networkers.

B2B 243
article thumbnail

ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. By Emily Williams, Strategic Account Manager , Pfizer. Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. health system.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

article thumbnail

B2B Book Club Selection (October 2022)

Account Manager Tips

Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for October 2022. Conversation is at the heart of key account management. Listen to this article. Table of Contents. Why this book? Why this book? Why this book?

B2B 130
article thumbnail

B2B Book Club Selection (September 2022)

Account Manager Tips

Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for September 2022. The book is destined to become a classic in the world of leadership, organizational behavior, and education. Listen to this article.

B2B 130
article thumbnail

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. The first B2B thought leadership campaign “Poets” achieved 3.2m

Marketing 130
article thumbnail

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

Marketing and BD budget as a percentage of revenue continues to fall Firm’s total MBD budget as a percentage of its total revenue 2020 2.15% 2021 2.92% 2022 3.35% 2023 2.88% 2024 2.40% 34% see an increase for 2024, 59% see it staying the same and 6% see a decrease.

Marketing 130