Red Star Kim

FEBRUARY 8, 2024

Methods to capture target information include: surveys, adverts, web site visits, analytics, landing page pop ups, forms/subscriptions, Chatbots/LiveChat, emails, content marketing (especially thought leadership), blogs, social media and videos. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Arpedio

DECEMBER 22, 2021

LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. ? Back to blog. We were fortunate to have three very competent sales professionals join us and share their key takeaways from the SAMA community 2021, and which trends to look for in 2022.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

DECEMBER 22, 2021

LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. LinkedIn Live: 2021 SAMA highlights and what to expect for 2022. ? Back to blog. We were fortunate to have three very competent sales professionals join us and share their key takeaways from the SAMA community 2021, and which trends to look for in 2022.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? Back to blog. December 14, 2021. December 14, 2021. Sign me up! appeared first on Arpedio.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

OCTOBER 16, 2023

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

OCTOBER 24, 2022

Cross-selling and referrer management – Expectations, Data and Focus (kimtasso.com). Referrer Management workshop (June 2022) (kimtasso.com). Referrer Management and Cross-Selling Insights (March 2021) (kimtasso.com). Key Account Management (KAM) programme (kimtasso.com).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Red Star Kim

APRIL 17, 2023

Half the delegates had a KAM (Key Account Management) programme at their firm. Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

AUGUST 24, 2023

I invited him once to facilitate a junior professionals’ networking event for an accountancy practice – where he talked about one of his other books “All you need to know about the City” (latest version updated in 2022). He’s also written a book called “ Get to the point – how to write well at work”.

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

DECEMBER 5, 2023

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Or the likely differences in a firm’s reputation in the area or clients’ value perceptions.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

DemandFarm

MAY 13, 2024

Key account managers must foster strong relations with their clients, especially high-value ones, to ensure retention. of customers at the start of the period – No. What is customer retention rate? Poor customer service can also contribute to churn.

Account Planning 52

Account Planning Key Account Management Client Relationships Communication 52

Red Star Kim

SEPTEMBER 5, 2023

Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. And skills workshops on: Assertiveness, Commerciality, Creativity, Coaching, Consulting, Engagement and buy-in, Selling, Thought Leadership and Writing.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Arpedio

JANUARY 26, 2022

JANUARY 26, 2022. January 26, 2022. Back to blog. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

JANUARY 26, 2022. January 26, 2022. Back to blog. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Mike Kunkle

JUNE 12, 2022

I originally posted it as a LinkedIn Article in August of 2020 and unfortunately, find it relevant again already in mid-2022. Even so: How will you divide inbound and outbound lead gen, opportunity management, and strategic account management? It’s a solitary post on an otherwise unused blog – a Pay It Forward effort.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Arpedio

NOVEMBER 23, 2021

LinkedIn Live: What Makes an Effective Account Review. LinkedIn Live: What Makes an Effective Account Review. ? Back to blog. Another Linkedin Live, another blog post! Secondly, Anders emphasizes that the importance of account reviews needs to be anchored throughout the executive management team.

Account Management 52

Account Management B2B CRM Prioritization 52

SmartKarrot

NOVEMBER 29, 2022

The concepts of LAMP serve as concrete stepping stones to the current day’s key account management techniques that are of immense importance today. Most of the core concepts discussed in the book are still relevant in 2022. How do you manage large accounts as a key accounts manager?

Management 19

Management Account Management Key Account Management Profitability 19

Arpedio

MARCH 15, 2022

march 15, 2022. ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. March 15, 2022. ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ? Back to blog. Read the full report. ARPEDIO is included in the growth stage category.

Sales Technology 10

Sales Technology Co-Creation Account Management B2B 10