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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. The second question is “ Where will we play?”.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). One size certainly doesn’t fit all.

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Soft skills for tough barristers (Reflection, Self-Coaching, Change, EQ, Awareness, Goal-setting, Communications) Counsel Magazine

Red Star Kim

This article was published in the January 2023 edition of Counsel magazine. January 2023 | COUNSEL | The Magazine of the Bar of England and Wales (counselmagazine.co.uk) Soft skills for tough barristers (Reflection, Self-Coaching, Change, EQ, Awareness, Goal-setting, Communications).

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned. We talked about the helicopter approach to strategy – looking down on the big picture (rather than getting stuck in the detail) with an eye on the horizon.

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Make a winning capture plan to close more deals in 2023

PandaDoc

In this article, we’ll look at the details of capture planning, review its benefits, and guide you through a step-by-step process to create a winning capture plan and sign more deals in 2023. Once an action plan leads to a request for a proposal, the negotiation process begins. Send a proposal, negotiate, and close the deal.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.