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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). And many are looking forward to her book launch in March 2023. Innovate client experience. The event took place on September 29 th 2022.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here.

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Pitching, differentiation and competitor analysis

Red Star Kim

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? It stopped using the OnePlace name in February 2023. Nexl One law firm delegate reported that her firm had started using this system.

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Elevating demand generation in your business

Zendesk

They are consistently updated to incorporate the latest products and innovations from Zendesk, ensuring your teams are well-prepared for success. These scripts are designed to empower your teams in strategically positioning Zendesk as a leader in both customer experience (CX) and employee experience (EX).

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Pay in the Skilled Trade Industry

SalesGlobe

Labor Shortages The demand for both electricians and HVAC technicians is expected to remain strong as the focus on energy efficient homes and renewable energy efforts continue well into 2023. There are two ways to address both of these challenges: Pay-for-performance and the Employee Value Proposition (“EVP”).