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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. And Gen AI appears to dominate both management and MBD agendas. So MBD is expected to achieve more with less as usual.

Marketing 130
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Mastering the Digital Landscape: Crafting a Winning Social Media Marketing Strategy in 2024

Customer Think

As we navigate through 2024, staying ahead of the curve requires a keen understanding of emerging trends, strategic insights, and innovative tactics. Let’s explore how to craft […]

Media 122
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Best Practices of High-Performance Sales Teams in 2024

Brooks Group

Will business be back to normal in 2024? That is the question our new research report, Best Practices of High-Performing Sales Teams for 2024 , set out to answer. We surveyed over 150 B2B sales leaders across multiple industries to identify trends in seller capabilities and sales leader priorities for 2024.

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3 Customer Frustrations With Loyalty Programs, The 2024 Edition

Customer Think

But based on consumer feedback, loyalty programs in 2024 might want to consider offering painkillers. With nearly 17 loyalty program memberships per American and smart devices that make wait times a torment only for Luddites, the 2024 consumer has a remarkably low tolerance for […]

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2024 Resolutions for Sales Teams

Insightly

What are some key new years resolutions for sales people in 2024? This blog post explores what they shared. Market forces shaping 2024 sales outlook Why do sales people and leaders need to be making resolutions in the first place? Personalization was a 2023 buzzword, and it’s not going anywhere for 2024.

Sales 52
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24 Ways 2024 Customer Experience is Smarter: CX Metrics (Part 2 of 4)

Customer Think

CX Metrics are a big part of new CX wisdom for 2024. In the past year, at least 24 new discoveries were made in the immature field of Customer Experience Management (CXM). As I write and talk about CX (Customer Experience), CS (Customer Service and Customer Success), and CXM, I continually realize there is still […]

CXM 111
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How AI will Impact CX in 2024

Customer Think

AI will impact Customer Experience (CX) in 2024 in at least three different ways. First, the call center will be transformed as AI plays a larger role in solving customer demands. Second, “citizen developers” in CX and elsewhere will transform their work with automation.