International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda
Red Star Kim
FEBRUARY 1, 2024
International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. And Gen AI appears to dominate both management and MBD agendas. So MBD is expected to achieve more with less as usual.
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