4 Steps to Higher CRM Adoption
The Center for Sales Strategy
MARCH 30, 2022
It’s widely believed that the first Customer Relationship Management (CRM) software was introduced in the 1980s. Since then, businesses have made large investments in time and money to launch CRM initiatives, only to have their salespeople misuse them or not use them at all. But in the long run, threats and bribes simply don’t work.
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