Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Case studies: Marketing and Business Development at law and accounting firms.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. The growth of MarTech in professional services – an overview (kimtasso.com) Account management or project support?

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

FEBRUARY 8, 2024

An HBR article offered a similar matrix with costs to serve vs willingness-to-pay. Portfolio Analysis – On a simple level I suggested my dinosaur model (see client portfolio management with dinosaurs – Be more T Rex (kimtasso.com) ) which is well received by fee-earners with little knowledge of marketing and BD.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Director of Account Management, Conduent.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

OCTOBER 28, 2022

Listen to this article. Every month I share a selection of popular titles to help with your professional development as a key account manager. Conversation is at the heart of key account management. Here are the book recommendations for October 2022. Table of Contents. Why this book? Why this book?

B2B 130

B2B Key Account Management Account Management Leadership 130

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

SmartKarrot

SEPTEMBER 20, 2023

Navigating the complex waters of Key Account Management (KAM) is difficult. Key Account Management isn’t just about building and maintaining relationships. Every account has its unique challenges. Part 6: Personalization is Key One size does not fit all, especially in KAM.

Key Account Management 10

Key Account Management Account Management Management Value Proposition 10

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. You might find my article on how to increase perceived value in your customer relationship helpful HERE. Leadership was the most consistent.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. You might find my article on how to increase perceived value in your customer relationship helpful HERE. Leadership was the most consistent.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Louise Collins Associates

NOVEMBER 24, 2017

So when organisations have tried, and failed, to introduce Key Account Management (KAM) it is no different. My observation across multiple organisations is that KAM often lacks the leadership required to make it work. Effective Key Account Management (KAM) requires organisational leadership and specific coaching.

Leadership 52

Leadership Sales Leadership Key Account Management Account Management 52

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

Account Manager Tips

APRIL 11, 2022

It's an app that makes it easy to revisit and learn from your eBook and article highlights. It talked about the fact that consultants who bounce in an out of the client relationship have more status and impact than account managers that deal with the client daily. "A The Key Account Manager's Spotify Playlist.

Account Management 130

Account Management Key Account Management Client Relationships Innovation 130

Account Manager Tips

SEPTEMBER 11, 2022

Listen to this article. Every month I share a selection of popular titles to help with your professional development as a key account manager. The book is destined to become a classic in the world of leadership, organizational behavior, and education. Here are the book recommendations for September 2022.

B2B 130

B2B Interpersonal Skills Key Account Management Government 130

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Mercuri International

JUNE 10, 2020

In a recent article for Forbes , John Greathouse, Professor of Practice at UC Santa Barbara, suggested that the priorities of many companies (particularly SMBs) had to shift, with the protection of cashflow even more crucial than usual to ensure business continuity. Remote selling and remote leadership came in a close 4th and 5th.

Remote Working 98

Remote Working Key Account Management Finance Banking 98

Red Star Kim

JUNE 16, 2022

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. Recent articles on referrer management.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

OCTOBER 16, 2023

This article is a summary of the conversation and key takeaways from a workshop in London for MBL. Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management.

Management 130

Management Emotional Intelligence Onboarding Communication 130

QYMATIX

MAY 18, 2021

In this article, we present you with the five most important Qymatix’s principles for successful S&OP – known as the SALSA principles for Sales & Operations Planning: Simplicity, Analytical, Loved, Standardized, Action-Oriented. Your Key Account Managers or sales reps cannot decide between “Bad Chances” or “Neutral”?

Key Account Management 98

Key Account Management Account Management Sales Decision-making 98

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. Download the Full Article PDF Here. It takes two to tango .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Jermaine Edwards

DECEMBER 6, 2023

Just ask many financial institutions, a spouse, a manager or colleague you know and so on. Clinical Psychologist Lisa Firestone in a recent article in Psychology today said. SEVEN: Safety give grace and space to others In a popular article I wrote on LinkedIn around client leadership I talked about the importance of truth and grace.

Emotional Intelligence 130

Emotional Intelligence Client Relationships Key Account Management Negotiation 130

Account Manager Tips

AUGUST 9, 2022

Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Let me know if anything in this article caught your eye, I'd love to hear from you. you can submit your own question for me to answer.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Arpedio

OCTOBER 30, 2023

Their conversation shed light on the transition from traditional CRM systems to strategic account planning, the essence of account-based selling, and the futuristic role of AI in sales. In this episode, Lee interviews Ulrik Monberg , Founder and CEO of ARPEDIO, to explore the keys to success in Account-Based Selling.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

OnStrategyHQ

JULY 8, 2022

From our overview article, a competitive advantage is a strength that allows your organization to meet a customer need better than your competition. Experience and industry leadership. ?We The team will strengthen this through key account management and CRM institutionalization. Refresher on Competitive Advantages.

Insurance 52

Insurance Logistics Construction Manufacturing 52

SBI Growth

SEPTEMBER 22, 2013

Take a look at that tattooed figure in the top right of the article. Sales Managers (all levels). Strategic & Key Account Managers. Product Management, Product Development. Executive Interviews & surveys – most implementations fail based on inadequate leadership support and adoption.

Decision-making 126

Decision-making Key Account Management Leadership Communication 126

SBI

AUGUST 1, 2019

Revegy provides a premier platform for Key Account Management, focused on helping companies optimize revenue growth for their most valuable customers. These insights help the Account Management team identify strategic solutions that align with their customer’s needs. Account Planning. Account Targeting.

Account Planning 34

Account Planning Account Management B2B CRM 34

SBI

AUGUST 2, 2019

Revegy provides a premier platform for Key Account Management, focused on helping companies optimize revenue growth for their most valuable customers. These insights help the Account Management team identify strategic solutions that align with their customer’s needs. Account Planning. Account Targeting.

Account Planning 32

Account Planning Account Management CRM B2B 32

Whetstone

APRIL 14, 2020

[link] Harvey Dunham : Adrian, maybe the way to start this is that I’d love to give you a little perspective of why your article so captured our attention right away. And then we think we can take our sales folks, our account managers to go out and articulate for us and educate the customer on our behalf of how this can help them.

Marketing 40

Marketing Management Software Software 40

SmartKarrot

OCTOBER 26, 2022

Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. Key account management is the tactical method businesses use to manage and expand their most crucial clients. When a sale is closed, the work is not finished.

Account Management 11

Account Management B2B Management Advertising 11