DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.

Account Management 52

Account Management Management Key Account Management B2B 52

DemandFarm

MAY 25, 2023

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. This allows them to tailor their offerings and communicate more effectively.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

KAMCast

JULY 8, 2021

The evolution of an account manager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat. What role does today’s account manager play then?

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Voice of Customer (VOC) Listening to the voice of the customer is paramount in strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Voice of Customer (VOC) Listening to the voice of the customer is paramount in strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Account Manager Tips

NOVEMBER 25, 2022

Review and revise your account plan Strategic account plan Excel template Strategic account planning resources. Strategic account planning process It's so easy to get caught up in the daily grind and forget the big picture. This isn't going to be audited by a team of forensic accountants.

Account Planning 246

Account Planning Key Account Management Account Management Brainstorming 246

Flevy

JULY 6, 2022

By using the ABM approach , we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. These systems aid in distinguishing the right target accounts before executing a personalized Marketing Strategy.

Marketing 109

Marketing Account Management Facilitation CRM 109

SmartKarrot

OCTOBER 5, 2023

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

Arpedio

FEBRUARY 2, 2024

When these departments align their efforts towards a common set of accounts, communication becomes more streamlined, leading to a cohesive and unified customer experience. This collaborative approach ensures that everyone is on the same page, working towards the shared goal of customer satisfaction.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

Arpedio

MAY 26, 2023

Mastering Relationship Management – Building Strong Connections for Success ← Back to blog With the right software you can enhance your networking capabilities, streamline communication, and optimize your relationship-building efforts for long-term success. Communication lies at the heart of relationship management.

Management 52

Management Stakeholders Prioritization Software 52

SmartKarrot

SEPTEMBER 12, 2022

Every company hires an account manager, especially in SaaS. The account manager is one who needs to be responsible for the everyday management of the customer’s account and business with the company. Since we know an account manager is a vital role, how relevant and important is the role in 2023?

Account Management 10

Account Management Management Stakeholders Negotiation 10

Hubspot Sales

APRIL 27, 2023

When an SDR has vetted a prospect, they'll pass the potential lead to Account Executives (AEs). Because they'll be speaking directly with people, SDRs need to have top-notch communication skills , the ability to listen actively, and the resilience to stay positive even when a call doesn't go as expected.

Sales 110

Sales Account Management Communication Sales Management 110

Arpedio

APRIL 30, 2024

Opportunity Identification: Analyzing customer data and engagement metrics to uncover cross-selling and upselling opportunities within your accounts. Relationship Building: Fostering strong relationships with your clients through regular communication, personalized interactions, and exceptional customer service.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Our customers are changing even faster.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Hubspot Sales

APRIL 5, 2023

Beginner to Mid-Level Careers in Sales Here are some of the beginner to mid-level positions in sales: Sales development representatives (SDRs) must have strong communication skills, as they are responsible for bringing in qualified leads. The average salary for an account manager is roughly $53,000 a year. Therefore, 89.9%

Software 119

Software Software Sales Meetings 119

Arpedio

APRIL 11, 2024

This improves customer experience, captures leads 24/7, and automates routine tasks for sales representatives. Personalization Engines : AI-driven personalization engines analyze customer data to deliver tailored recommendations, content, and offers.

Artificial Intelligence 52

Artificial Intelligence Prioritization Sales Innovation 52

ProlifIQ

FEBRUARY 8, 2023

It’s a chance to get everybody in the same room to understand which customers have the most lucrative upsell opportunities, and which are at risk of retention, or churn. What is Customer Success? How does it define the Customer Experience? The customer success manager is (obviously) responsible for customer success.

Account Planning 52

Account Planning CRM Customer Success Decision-making 52

Louise Collins Associates

MARCH 29, 2018

Why is this relevant to Key Account Management (KAM)? In the pharmaceutical and medical device sectors the current trends are patient centricity and customer experience. (Of Of course, these concepts are transferrable into multiple sectors, if you replace the word patient with customer).

Healthcare 52

Healthcare Key Account Management Stakeholders Customer Experience 52

Zendesk

AUGUST 24, 2021

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals. B2B customer service involves more stakeholders.

B2B 98

B2B B2C Finance Communication 98

Jermaine Edwards

MARCH 17, 2020

The term customer life cycle is still very new and can be traced back to the early 90s. Its use was popularised in the field of marketing and spawned a new thought movement that inspired what is now used within the customer experience industry. How do you currently tell the story of results with customers?

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

DemandFarm

MAY 12, 2023

This is done by integrating proven sales methodologies with strong stakeholder management to enable faster deal closures. Customer Success platforms like ChurnZero ensures subscription -based business can reduce customer churn and increase revenue by providing data-driven insights.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Arpedio

JANUARY 4, 2024

As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively. Why does account mapping matter so much for sales teams? Because it translates complex customer data into actionable strategies.

B2B 52

B2B Sales Decision-making CRM 52

Arpedio

MAY 23, 2023

Enhances Customer Relationships : Sales coaching can also help to build better relationships with customers. By investing in sales coaching, companies can improve sales performance, efficiency, customer relationships, team collaboration, and retain top sales talent, leading to increased revenue and business success. Let's talk!

Sales 52

Sales Account Management Stakeholders CRM 52

Arpedio

NOVEMBER 6, 2023

Sales automation software: The ultimate guide Explore the ARPEDIO platform ← Back to blog In today’s fast-paced business landscape, sales teams face numerous challenges in managing accounts, seizing opportunities, and nurturing relationships with stakeholders. No longer will important follow-ups or appointments be missed.

Software 52

Software Software Sales Artificial Intelligence 52

Revegy

OCTOBER 2, 2019

Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. Key accounts are complex, dynamic clients that continuously evolve. If a key account stakeholder isn’t happy with your performance, the search for a replacement is relatively simple.

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

ProlifIQ

AUGUST 17, 2023

Nurturing Relationships for Long-Term Loyalty: Customer loyalty is a cornerstone of the land and expand strategy. Building strong relationships through personalized interactions, proactive customer support, and attentive account management fosters loyalty, reducing the risk of churn and increasing the likelihood of expansion.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

Yesler

OCTOBER 23, 2019

Living in the B2B customer advocacy world, specifically for technology companies, advocacy has a more complicated dimension because of the considered way that businesses approach investments in new technologies. Business decisions, especially those that involve a lot of stakeholders and a lot of opinions, require a healthy skepticism.

Decision-making 64

Decision-making Stakeholders Customer Experience Account Management 64

SBI

JULY 15, 2021

Your account team needs to have a common understand of an account or opportunity – the key stakeholders, their goals, and company objectives. This requires collaboration and a well-documented account plan. . Account Visibility = Agility. This also provides a better customer experience.

Procurement 57

Procurement Account Planning Sales Stakeholders 57

Arpedio

JUNE 15, 2023

With their help, you’ll be slaying those sales targets, one account at a time. Below, we have listed some of the most common technologies that support account-based selling. Sales Engagement Platforms : These platforms facilitate personalized and targeted communication with key decision-makers within target accounts.

Artificial Intelligence 52

Artificial Intelligence Prioritization Decision-making Advertising 52

Zendesk

AUGUST 24, 2021

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals. B2B customer service involves more stakeholders.

B2B 52

B2B B2C Finance Communication 52

SmartKarrot

FEBRUARY 15, 2022

As a Senior Director of Customer Success, you will develop strategies that enhance and improve customer experience and drive differentiate customer value, including providing a compelling digital customer post-sales experience. Provide customer data to marketing for the development of business case studies.

Customer Success 19

Customer Success Customer Experience Stakeholders Onboarding 19

Arpedio

FEBRUARY 19, 2024

Personalized Interactions: AI enables personalized and contextual interactions with customers and prospects across various channels, such as email, social media, and chat. Start by centralizing your account and stakeholder data in Salesforce! Ready to start building strong relationships? Let's talk!

Artificial Intelligence 52

Artificial Intelligence Sales Government Decision-making 52

SmartKarrot

MAY 20, 2022

Role: VP of Customer Experience Location: Remote, New York, NY, US Organization: Healthie As a VP of Customer Experience, you will own the entire Customer Success and Support experience at Healthie. Lead a team of 12-15 customer-facing specialists, including team Directors.

Customer Success 19

Customer Success Onboarding Customer Experience Stakeholders 19

SmartKarrot

JUNE 2, 2022

Role: Director, Customer Success Location: San Francisco, CA, US Organization: Convex As a Director of Customer Success, you will manage and support a team of talented Customer Success Managers and Renewal Managers. Apply here: [link].

Customer Success 19

Customer Success Stakeholders Onboarding Finance 19

SmartKarrot

FEBRUARY 16, 2022

Role: Vice President of Customer Experience Location: Remote, United States Organization: Sales Boomerang As a Vice President of Customer Experience, you will develop a vision and strategy for the customer experience organization. Drive customer experience outcomes.

Customer Success 19

Customer Success Customer Experience Client Relationships Stakeholders 19

SmartKarrot

JANUARY 10, 2023

Developing Customer Success assets, working collaboratively with Marketing, CX, and Sales teams to establish and refine customer materials and solutions. Refining and adding to the initial strategy laid out in sales for key accounts through collaboration with all key internal and external stakeholders.

Customer Success 19

Customer Success Supply Chain Co-Creation Stakeholders 19