ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. Now, let’s dive into the best practices of key account management. Ready to increase customer lifetime value?

Key Account Management 52

Key Account Management Account Management Management Onboarding 52

SalesPop

APRIL 30, 2021

It has prioritized lead and opportunity management over account management. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. A vital key to strategic account management is creating value for the customer.

Account Management 80

Account Management Management Value Proposition CRM 80

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. But considers the triggers (or green flags) that would indicate a target and filters (or red flags) which would suggest no action at present.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Miller Heiman Group

APRIL 2, 2019

For accounts you’ve lost, you can conduct a similar internal review, based on information from your key relationships inside the customer’s organization. Take the time to analyze all the key factors in an account, including: Key players. Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.

Account Management 110

Account Management Value Proposition Management Suppliers 110

Account Manager Tips

JULY 9, 2020

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. Create two versions: 30 60 90 day plan presentation. Present your plan over three slides - one for each month. Sample slides from the 90 Day Plan Presentation available in The KAM CLUB. People will judge you.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Key Account Management 126

Key Account Management Account Management Management Account Strategy 126

Strategic Account Management Association

APRIL 5, 2021

the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. Present yourself as the solution! Excellent question! Here are my personal guidelines.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Miller Heiman Group

FEBRUARY 13, 2019

Losing a strategic account represents a monumental loss and you may find yourself banging your head against a wall, asking where you went wrong or if you missed early warning signs. Meanwhile, your leadership expects you to initiate a top-to-bottom review of your strategic account management plan. What to Do Instead.

Account Management 69

Account Management Value Proposition Marketing Management 69

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Red Star Kim

NOVEMBER 1, 2023

A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

The Chapman Group

NOVEMBER 9, 2020

After 25 years of educating and training sales and account management professionals on what it takes to gain access to the C-Suite, and stay on the top of their mind… I can honestly say that accessing and/or gaining access to these most influential (and powerful) leaders can be boiled down to 3 key considerations. By: Denny Chapman Jr.

Account Management 148

Account Management Value Proposition Suppliers Meetings 148

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Account Director, Key Strategic Accounts, Refinity.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

MAY 1, 2021

As a key account manager, you not only need to keep your clients, you need to keep them profitable. Sales and key account management Too often, key account managers retreat from sales-focused conversations because it feels manipulative. All the things key account managers work hard to avoid.

Negotiation 130

Negotiation Key Account Management Suppliers Value Proposition 130

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. Using generative AI to develop summaries of account activity.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

The goal is to create a collaborative relationship with stakeholders based around the development of the value propositions that address the needs of policy makers, patients and payers. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

The goal is to create a collaborative relationship with stakeholders based around the development of the value propositions that address the needs of policy makers, patients and payers. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

SmartKarrot

MAY 15, 2023

Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth. Get ready to dive into a world of knowledge and unlock the secrets to mastering the art of Key Account Management ! Amazon Link 2. Amazon Link 4.

Key Account Management 10

Key Account Management Account Management Management Suppliers 10

Account Manager Tips

AUGUST 9, 2022

Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Differentiated my value proposition. Presented a customised proposal and sought feedback from my client. Learn more. The deal is done!

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Account Manager Tips

MAY 1, 2021

As an Account Manager, there's always something to negotiate. Now work backwards and fill in the actions you need to take to get this deal ready to present to your client. Even if you use a CRM, tracking your opportunities with a project management tool is a great idea. How are you going to present the offer?

Negotiation 130

Negotiation Suppliers Decision-making Sales 130

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? To serve their accounts as effectively as possible, the KAM needs to access resources across different business units and silos of their own company. Winner takes all? Weltman, J.

Key Account Management 64

Key Account Management Value Proposition Account Management Profitability 64

Brightbridge Consulting

JUNE 12, 2019

Key Account Management: Skills Development: Flint Group. Group workshops and individual coaching for experienced senior key account leaders, commercial and technical managers. We also delivered new ideas and tools to further more effective and efficient approaches. Both areas build on each other.

Shareholders 52

Shareholders Suppliers Key Account Management Value Proposition 52

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Shareholders and board/directors value growth, costs, profit and cashflow.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Hubspot Sales

APRIL 27, 2023

Successful AEs can go on to sales management, enterprise sales, or even executive roles, depending on the size of the company. Post-Sales Account Manager After the AE closes a deal, a post-sales account manager is responsible for managing that sales account and ensuring that the client is satisfied with the quality of the product or service.

Sales 110

Sales Account Management Communication Sales Management 110

Showpad

DECEMBER 16, 2021

In the past, we would create a presentation merging insights on consumer behavior, market trends, new concepts. Instead, we created a virtual event patterned after an online music festival, which allowed for immersive environments to present our material and for account managers to virtually interact with customers.

Value Proposition 52

Value Proposition Account Management Decision-making Digitalization 52

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Absolutely yes! Best recommendations to integrate SAM and ABM.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

OCTOBER 30, 2023

Traditional Account Plans A vivid anecdote shared by Ulrik paints a picture that many in the enterprise sales domain might find familiar. When presented with the topic of account plans , the CEO proudly fetched a hefty binder from a locked cupboard, blowing off the dust and revealing their “current” account plan.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

5600 Blue

NOVEMBER 29, 2017

We weren’t training their new reps, but working with some of their most seasoned global account managers to help them be more strategic and successful. It is the net analysis of this work that will present our value as it aligns to a customer’s business priorities better than the alternatives.

Negotiation 52

Negotiation Value Proposition Global Accounts Procurement 52

Revenue Storm

APRIL 12, 2022

Ask them to send you all important client related emails for the past 30 days, any significant issues, contact information for the key players (vCards in Outlook), major sales presentations they made in the last six months, existing contracts, and any open proposals. Gain Management Support for Your Plan. What would you do differently?

Sales 78

Sales Value Proposition Decision-making Management 78

SmartKarrot

JUNE 4, 2020

Looking for some useful SaaS account management tips? As an account manager, you play a significant role in enhancing the growth of a company. Even an average amount of revenue will benefit you in the implementation of an account manager. Customize an account management process.

Account Management 10

Account Management Management Value Proposition Prioritization 10

PandaDoc

AUGUST 9, 2023

But despite being ever-present and necessary for career development, it’s surprising how many profiles don’t receive passing grades. A job title like Marketing Manager or Copywriter is a good place to start. You also list hard skills like “Account Management” or “B2B Software Sales” in your header.

Value Proposition 83

Value Proposition e-Learning Government Marketing 83

Arpedio

FEBRUARY 15, 2024

They are adept at identifying latent needs and opportunities within their organization and are skilled at articulating the value proposition of new ideas or initiatives. One way Mobilizers influence buying decisions is by articulating a compelling vision for change and demonstrating the value proposition of proposed solutions.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

SmartKarrot

APRIL 1, 2022

Role: Customer Success Director, WordPress VIP Location: Remote, United States Organization: Automattic As a Customer Success Director, you will be responsible for developing and supporting best-in-class account teams (Technical Account Managers, Engineers, and Support Engineers) by acting as a mentor, coach, and team player.

Customer Success 19

Customer Success Value Proposition Stakeholders Onboarding 19

Account Management Skills

MAY 9, 2023

If you’re interested in exploring AI tools to speed up your workflow or want to keep up to date with how other account managers are using AI, sign up for my newsletter here. So account managers is where AMS come in. TRANSCRIPT Jenny Plant 00:02 Today I’m absolutely delighted to be speaking to Konrad Saunders.

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52

SmartKarrot

OCTOBER 25, 2023

In the dynamic world of business, the role of a Strategic Account Manager (SAM) goes beyond onboarding and tracking usage. This approach makes the value proposition becomes more compelling and relatable. A SAM is crucial for nurturing key relationships, ensuring customer satisfaction, and driving growth.

Account Management 10

Account Management Construction Decision-making Value Proposition 10