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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back-room player. Strategic account management is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability. Agile leadership.

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How to Better Align Sellers and Leadership

ProlifIQ

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” Understanding the makeup of your top accounts should be a top priority for sellers and leaders. What Sales Leadership needs from Sellers: And now the inverse.

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The single most important skill in key account management

Jermaine Edwards

What if leadership was what we really needed in key account management today? It wasn’t until we moved from customer management into personal and customer leadership that things shifted significantly. What is your view on the importance of leadership with your customers today? I suddenly realised….

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Transformation through Agile Leadership

Cosawi

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Challenge account strategy and tactics.

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Key Account Management: The Ultimate Guide

Hubspot Sales

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Key account management strategy: Setting things in motion

PandaDoc

Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. Let’s examine what strategic account management is and the best ways to approach it.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

ACCOUNTANCY UK accounting industry turnover up 16.6% Forsters’ industrial real estate thought leadership A UK law firm (with a focus on real estate and private wealth) conducted research into the real estate sector – typically a role undertaken by property firms. Being more strategic – Case studies and insights.