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The Benefits of Hyper-Personalization for B2B (video)

SalesPop

The hyper-personalization approach can grow smaller companies into acquisitions worth millions of dollars. Another example is a meditation coach whose primary idea was to build an online meditation course for B2C but ended up making B2B partnerships with rehabilitation clinics all over the United States. Success Stories.

B2B 98
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Aurea Software Revives InsideSales Brand, Retires XANT

Xant

InsideSales is now a critical pillar in Aurea’s future of commerce solutions portfolio, helping to create B2C-like buying experiences for B2B transactions. Aurea purchased XANT, once valued at a peak of nearly $2 billion, on their quest to create B2C-like buying experiences for B2B transactions.

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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers. ACQUISITION.

B2B 129
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B2B Wholesale Future Trends 2024

QYMATIX

All B2B buyers will be B2C buyers in their own lives. Robotics and automation Using robots and automation to do boring, standardised and repetitive tasks frees up humans to innovate at the highest levels. So, an investment in tech can see returns in weeks, not months.

B2B 52
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Customer service plan template, tips + how-to guide

Zendesk

Look for innovations, new technologies, and best practices that can push your business until you’re an industry leader in customer experience and employee experience. B2C companies have a customer base of individual consumers, whereas B2B companies deal with businesses.

B2C 52
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5 Predictions on the Future of Sales [Data & Expert Insights from Bardeen, Aircall, and HubSpot]

Hubspot Sales

Tyre echos this sentiment, telling me, "Everyone likes free in B2C and B2B. That said, not every business will work with a freemium model, but for those it does, it can be a powerful acquisition play with little to no cost.

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Insight – Understanding is the Foundation of an Effective Sales Strategy

SalesGlobe

In the B2C space, the forces include country/region, age, sex, income, ethnicity, level of education, lifestyle or cultural characteristics, and trends. Acquisition Growth: Identify greenfield opportunities where the products and services can align with potential customers’ long-term objectives.