Flevy

FEBRUARY 22, 2024

In the high-stakes world of corporate growth and expansion, Mergers and Acquisitions (M&A) Strategy plays a pivotal role. M&A activities are integral to Strategic Planning and Performance Management , offering a pathway to achieve rapid growth , enter new markets , and acquire new technologies or capabilities.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Corporate Visions

AUGUST 6, 2020

The post Marketing is Moving Further Down the Sales Funnel by Leslie Talbot appeared first on Corporate Visions. If you’re a marketer, you’re responsible for more of the buying journey than ever before. In other words, nearly two-thirds of your buyers’ decision-making process was happening without any input from your sellers.

Marketing 90

Marketing Suppliers Decision-making Sales 90

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. All of them (to a greater or lesser extent) result in learning and the acquisition of new skills and behaviours.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Arpedio

FEBRUARY 23, 2024

In today’s fast-paced and ever-evolving business landscape, organizations face a myriad of challenges when it comes to driving revenue growth and maximizing profitability. Revenue Operations (RevOps) is a strategic approach that aims to streamline and optimize the entire revenue generation process within an organization.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

Flevy

FEBRUARY 17, 2024

Customer Segmentation and Analysis stands at the forefront of this understanding, enabling organizations to tailor their strategies, products, and services to meet the diverse needs of their customers. In today’s digital world, understanding your customer base is more crucial than ever.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science!

Marketing 98

Marketing Value Proposition CRM Publishing 98

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

Zendesk

OCTOBER 25, 2023

Prioritize go-to-market-fit From the beginning, Schuck and his team knew the importance of go-to-market-fit, a common thread among our founder guests. ZoomInfo focused on email marketing that targeted its ideal customer profiles. The CDR is a team member in the account management organization.

Prioritization 52

Prioritization Marketing Account Management Innovation 52

Nutshell

MARCH 8, 2023

In this article, we’re giving you the inside scoop on how CRMs impact marketing, sales, and customer service teams to help your business thrive. The customer lifecycle refers to the journey a customer takes from when they first interact with your brand to after they make a purchase. Now, they’re a lead you can follow up on.

CRM 48

CRM Marketing Advertising Acquisition 48

Flevy

FEBRUARY 25, 2024

The role of Strategic Planning is pivotal across industries, serving as a guiding beacon for decision-making and resource allocation. By integrating Key Performance Indicators (KPIs) into the Strategic Planning process , organizations can ensure their strategies are data-driven, focused, and aligned with overarching business goals.

Supply Chain 52

Supply Chain Management Digital Transformation Decision-making 52

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

CRM 155

CRM Marketing Decision-making Advertising 155

Corporate Visions

OCTOBER 17, 2019

The post What Is Status Quo Bias in Sales and Marketing? Over the years, a number of psychological studies have shown that when faced with a decision, the majority of people tend to stick with their status quo. And most of the time, you aren’t even aware of how this bias affects your decisions. What Is Status Quo Bias?

Marketing 66

Marketing Acquisition Decision-making Sales 66

Account Manager Tips

JULY 22, 2022

It’s an indispensable skill and one that you can adapt for every day decisions to business issues, organizational performance and any other challenge you can think of. And if you can't make it live, don't worry, the event will be recorded and shared with ticket holders. What's Your Problem?: Grab your tickets here , while they last.

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

Arpedio

MARCH 13, 2024

In the ever-evolving landscape of sales and marketing, one term that has been gaining significant traction is “product-led sales.” Product-led sales is a strategy where the product itself serves as the primary driver of customer acquisition, conversion, and retention. What are Product-Led Sales?

Acquisition 52

Acquisition Prioritization Onboarding Sales 52

Flevy

DECEMBER 9, 2022

Sustainable growth necessitates a Capabilities-driven Strategy (CDS), instead of the conventional market-driven approaches, focusing on anything that customers want. The Capabilities-driven Growth Strategy entails capitalizing on the organization’s current strengths, utilizing all possible ways—e.g., Near-market Opportunities.

Supply Chain 114

Supply Chain Value Proposition Digital Transformation Profitability 114

Arpedio

FEBRUARY 22, 2024

Whether you’re a seasoned sales professional or a burgeoning entrepreneur, the effectiveness of your sales approach can make or break your company’s growth trajectory. In today’s fiercely competitive market, having a well-defined and meticulously executed sales strategy is more crucial than ever before.

Value Proposition 52

Value Proposition Decision-making Sales Stakeholders 52

Upland

APRIL 20, 2023

To make this easier, great sales teams set clear goals, KPIs, and adjust when needed to better fit their always-evolving account management strategy. There are many benefits to account management that make the significant investment in resources worth it. You might be wondering, “Is it really worth it, in the end?”

Account Management 195

Account Management Management Account Planning Decision-making 195

Chally

AUGUST 30, 2022

Figuring out how to develop the right talent in an organization and assemble the right team can be a complicated equation. In today’s market, many companies opt to promote from within the company. Retaining talent is a top priority for organizations at any level. Talent Acquisition. Development.

Acquisition 59

Acquisition Onboarding Advertising Decision-making 59

AchieveIt

MARCH 6, 2024

You need a solid, data-driven plan to gauge your organization’s performance and steer decisions in the right direction. This is where organizational performance metrics come into play, acting as the secret sauce to your organization’s success. The key is to embrace the philosophy of “fewer, better metrics.”

Decision-making 52

Decision-making Profitability Finance Advertising 52

Flevy

FEBRUARY 19, 2024

For organizations across the spectrum, these metrics provide a lens through which growth can be assessed, strategies refined, and objectives recalibrated. We aim to shed light on how these KPIs can enhance decision-making processes , inform strategy formulation , and drive operational improvements.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Flevy

JANUARY 13, 2024

. * * * * Aligning Key Performance Indicators (KPIs) across various levels of the organization is a complex, but essential task. From the C-suite to frontline employees, each level has unique roles, responsibilities, and contributions to the organization’s overall strategy.

Healthcare 59

Healthcare Leadership Acquisition Innovation 59

Arpedio

JANUARY 3, 2024

When it comes to customer acquisition and growth , businesses have two primary sales strategies at their disposal: inbound sales and outbound sales. Inbound sales involves drawing potential customers in through targeted marketing campaigns and personalized interactions, with a focus on building long-term relationships.

Acquisition 52

Acquisition Sales Media Decision-making 52

SuperOffice

FEBRUARY 28, 2021

Forget everything you know about marketing. They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. 93% of people say online reviews impact their buying decisions. 93% of people say online reviews impact their buying decisions.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55

Corporate Visions

DECEMBER 12, 2019

These four Sales Enablement trends present a glimpse into the future of your organization. When Sales Enablement first showed up in the B2B enterprise, the role became a sidekick to the in-person, acquisition-focused selling conversation. Sales and Marketing Converge. Sales Enablement has the opportunity to evolve in a big way.

Acquisition 90

Acquisition Decision-making Sales B2B 90

Red Star Kim

MAY 2, 2023

Pymetrics is mining behavioural research to see how particular candidates fit with an organization or a specific position. Strategic thinking: Senior professionals will need to be able to see the big picture, identify trends, and make decisions that support the long-term success of the business.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Planview

AUGUST 16, 2023

However, despite significant investments integrating SAFe, many organizations struggle to realize the expected return on investment quickly. When flow is optimized by mitigating or removing bottlenecks, organizations can achieve faster and more efficient delivery of products and services to their customers.

Decision-making 52

Decision-making Digitalization Acquisition Software 52

Arpedio

FEBRUARY 14, 2024

The land and expand strategy is the key to achieving sustained growth and expanding into new markets. From developing a robust business expansion strategy to identifying new market opportunities and overcoming challenges, this guide will provide valuable insights to help you navigate the path to global expansion.

Supply Chain 52

Supply Chain Decision-making Government Marketing 52

Insightly

APRIL 4, 2023

Whether you own a business, or you’re working in marketing or in a customer success or support role, you know the importance of having great customer relationships. In today’s digital age, customer relationship management (CRM) systems have made it easier for businesses to manage the entire customer journey from acquisition to loyalty.

Customer Life Cycle 52

Customer Life Cycle CRM Manufacturing Advertising 52

PandaDoc

FEBRUARY 23, 2024

Opportunity management is an approach that focuses on identifying and managing business opportunities for client acquisition, market expansion , strategic partnerships, and more. What will this opportunity bring me in terms of results (revenues, exposure, market penetration, etc.)? What’s their business value?

Management 52

Management CRM Sales Decision-making 52

Flevy

MARCH 20, 2024

For consulting firms, these frameworks are part of the bread and butter that enable them to consistently deliver value to client organizations across industries and geographies. Build enterprise-wide AI capabilities : Developing the necessary skills, technologies, and processes across the organization to leverage AI effectively.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Brooks Group

JULY 14, 2023

Yes, there are multiple ingredients in a recipe for success: your product value proposition, go-to-market plan, and strength of your sales training to name just a few. Virtual selling, changes in buyer behavior, and unstable market demands are just a few of the factors putting new pressures on sales professionals.

Sales Training 52

Sales Training Virtual Selling Sales Decision-making 52

Hubspot Sales

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. Because companies get stuck.

Decision-making 117

Decision-making Management Acquisition Value Proposition 117

Planview

JANUARY 10, 2022

At Planview, we have two great products that meet the varying needs of Professional Services organizations—whether it be products for Professional Services companies, professional services groups embedded in product companies, or those providing Managed Services. Key Resources to Guide Your Organization’s Success. TSW Conference.

Energy and Utilities 98

Energy and Utilities Profitability Decision-making Acquisition 98

Zendesk

FEBRUARY 29, 2024

In this guide, we cover the basics of revenue churn, how you can calculate and reduce it, and how being attentive to your customer experience (CX) can make a significant impact. If your organization is experiencing high revenue churn, you need to understand why. More in this guide: Why is revenue churn rate important?

Artificial Intelligence 52

Artificial Intelligence Customer Experience Acquisition Onboarding 52

Insightly

SEPTEMBER 5, 2023

The days of using intuition over data to make business decisions are mostly gone. Unfortunately, many businesses still don’t have a formal metrics and reporting structure established within their organizations. Marketing might be reporting on email open rates, but what does that mean for the rest of the business?

Decision-making 52

Decision-making Acquisition Publishing CRM 52

Insightly

SEPTEMBER 5, 2023

The days of using intuition over data to make business decisions are mostly gone. Unfortunately, many businesses still don’t have a formal metrics and reporting structure established within their organizations. Marketing might be reporting on email open rates, but what does that mean for the rest of the business?

Decision-making 52

Decision-making Acquisition Publishing CRM 52