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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Like Portrait Software, a small client of mine acquired by Pitney Bowes, a global technology company. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Are they expanding through acquisition? Culture of innovation. Access to new markets.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

This article was published in the latest edition of PM Forum Magazine. With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

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KPI Management: Strategic Planning KPIs

Flevy

Our discussion will focus on how these metrics can illuminate paths toward achieving strategic objectives, optimizing operational performance, and fostering innovation. Other challenges include ensuring organizational agility, fostering innovation while maintaining core business operations, and accurately measuring strategy execution success.

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How to run a SaaS marketing campaign effectively

Nutshell

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. The SaaS space is filled with a constant influx of new companies trying to innovate and challenge the industry leaders. One cannot fall short of the other.

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Advancing the Practice of Lean in the Digital Age: the Spigit and eVSM partnership

Planview

Your organization, to the credit of its people, has grown organically and through acquisition. A few our “early adopter” clients, by applying creativity to their problem-solving skills, have started to experiment with and derive value by cross-pollinating their practices of innovation and quality. We share a simple example below.

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What’s the Best Approach for Upselling Customers to Upgraded Solutions?

Corporate Visions

These studies covered a lot of terrain in the customer lifecycle —two huge moments in the areas of customer acquisition and customer expansion. All were told to imagine they were decision-makers in a conversation with a sales rep from their long-term software vendor. moment well is so key to your success.

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Best Help Desk Software for Your Business In 2023

Agile CRM

The evolution of helpdesk software can be traced back to the early days of computing when customer service and technical support teams relied on basic tools like email and phone to communicate with customers and resolve their issues. Advantages of Helpdesk software. Advantages of Helpdesk software.