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Why Investing in Brand Identity is Essential in 2023

Outbound Engine

How often you’re in front of your clients, and the quality of your brand identity, can literally make or break the success of your business. I want to talk about the amazing and wonderful world of brand identity. This is why investing in your brand identity isn’t a suggestion; it’s necessary.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

This episode is for you if you’re interested in how the AI landscape is changing for agencies and what you need to know from a legal perspective about your use of AI. Sharon is the owner of IP and marketing law firm Toerek Law and the host of the Innovation Agency Podcast. And that includes agencies. Welcome to Episode 91.

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Opportunities for Building Generative AI Into Work Processes

Strategic Communications

“By training ChatGPT on specific topics and content types, content organizations can ensure the generated content is tailored to their audiences and aligned with their brand.” The agency has started the process by identifying specific use cases in each practice area in which generative AI may play a role.

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8 reasons to include elements of storytelling in your sales strategy

PandaDoc

Despite their power, many brands aren’t utilizing storytelling techniques in their sales strategy. It’s great to present your customers with facts and figures for your brand’s success. What Google can’t replicate, however, is the people, beliefs, and values that make your brand the best choice.

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How to develop your personal brand for agency leaders with Steve Richards and Ryan O’Keeffe

Account Management Skills

Episode 36 is all about personal branding. They work with entrepreneurs, business leaders and employees and they’ve done a lot of work with agencies and agency owners particularly. We cover: What is personal branding? Why is it important to pay attention to your personal brand. Their agency is called Jago.

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How to market your agency business, with Dan Archer

Account Management Skills

On this episode, I chat to Dan Archer, a marketing expert for agencies. This episode is packed full of practical tips to help you with your own agency’s marketing. Dan shares with me: – the biggest challenges facing agencies when it comes to marketing their services. And how you’re helping agencies?

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Goodbye, dots: 10 questions that guided Nutshell’s visual rebranding

Nutshell

With that in mind, Nutshell has been working behind the scenes to create a brand-new logo and wordmark, as well as a number of visual improvements within our app. I spoke to Nutshell Co-Founder Andy Fowler and Brand Design Lead Rebekka Kuhn to learn about the reasoning and creative process behind our visual rebranding.