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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. In light of these dramatic changes, this article takes things to the next level. What is a stakeholder? Why is a stakeholder plan critical?

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking. What were the main takeaways for delegates?

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. There are lots of articles on internal communications, buy-in and stakeholder engagement. 36% Sort of.

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How to Create an Insanely Easy Strategic Account Plan + Template

Account Manager Tips

There are many ways to use this planning process, but for the purpose of this article, I'm going to assume you are designing the plan in collaboration with your client. Have a conversation with your client Arrange a 90-minute brainstorming session with your client dedicated to strategic account planning to answer the following 5 questions.

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3 Key Change Management Strategies for 2024

AchieveIt

Ineffective management during change initiatives can result in resistance from employees and key stakeholders, disruptions in workflow, decreased productivity, and ultimately, failed initiatives. In this article, we’ll share essential tips for effective change management. They guide teams by setting clear goals and objectives.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. Delegates heard stakeholder research on how to maximise ROI in social strategies. ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. She is considered one of the most influential HR speakers.