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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face. As one executive explained, “Buy and sell widgets virtually?

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Align stakeholder needs and expectations.

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3 Key Change Management Strategies for 2024

AchieveIt

Ineffective management during change initiatives can result in resistance from employees and key stakeholders, disruptions in workflow, decreased productivity, and ultimately, failed initiatives. Our focus will be on creating a flexible culture, promoting good communication, and engaging team members.

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SWOT, Done Right, Can Provide Important Insights

Strategic Communications

Another important point—make sure you’re using a true brainstorming process as you conduct your SWOT analysis. A brainstorming session requires simply seeking input and documenting it for later consideration. The most input you get from a broad array of key stakeholders—employees, customers, vendors, etc.

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How to Create a Long-Term Business Strategy in 7 Steps

AchieveIt

An effective vision statement is clear, concise, and inspiring, resonates with your team and stakeholders, and propels them toward a shared future. Based on your SWOT analysis and SMART goals, brainstorm strategic initiatives that act as the building blocks for achieving your desired outcomes.

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What is business development? Strategy, plan, and skills

Zendesk

Stakeholder mapping. Once you know your place in the market, it’s the business developer’s job to maintain it through stakeholder mapping and relationships. Brainstorming. When we say brainstorming, we mean a structured idea-generation process. Prospecting. Prospecting goes hand in hand with lead generation.