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Creativity 8 – From consternation to collaboration: Using creativity to turn problems into opportunities in client service

Red Star Kim

Creativity is crucial for marketing and innovation and a while back I produced a series of introductory articles on creativity. This article reviews a few simple creativity techniques that have been successfully used in this area: From consternation to collaboration: Using creativity to turn problems into opportunities in client service.

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How to Write an Article Outline (For Thought Leaders)

Liston Witherill

But Expert B is an exceptional writer, and can communicate what she knows better than any other expert in the field. How do you get better at writing, overcome "writer's block," and logically structure your articles? Outline your articles before you sit down to write. How do you write an article outline?

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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How to Create an Insanely Easy Strategic Account Plan + Template

Account Manager Tips

There are many ways to use this planning process, but for the purpose of this article, I'm going to assume you are designing the plan in collaboration with your client. Have a conversation with your client Arrange a 90-minute brainstorming session with your client dedicated to strategic account planning to answer the following 5 questions.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. It wanted to raise the profile of new lead lawyers and support cross-selling with commercial clients in Hertfordshire, Bedfordshire and Buckinghamshire.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. There are lots of articles on internal communications, buy-in and stakeholder engagement. This is an ongoing dialogue.

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25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

It also includes chapters on how to brainstorm with teams and communicate your findings to convince your audience and get them to take action! I enjoyed this article from SessionLabs because it is designed to help teams work through the process of identifying problems, discussing solutions and deciding which is the best approach.