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Referrer Management – Capacity and Capability

Red Star Kim

This article is a summary of the conversation and key takeaways from a workshop in London for MBL. Some were focused on specific sectors such as agriculture, sports and not-for-profit and others had a more international focus (particularly the Caribbean and Middle East). And co-create a plan. Why do you need a business plan?

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What is Sales Forecasting?

Arpedio

Sales forecasting is a critical process that enables businesses to project future sales activity and streamline their business strategy for better results and profitability. Sales forecasting can aid in resource allocation, inventory management, and sales force planning, all leading to improved results and profitability.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

There is some good advice for creating strategy meetings where there is a meeting of minds and there’s an exciting case study of how Disney organised a series of breakfast meetings where stories were used to discuss the direction, performance and strategy of the company.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). There are lots of articles on internal communications, buy-in and stakeholder engagement. Some suggested focusing on reporting profit improvement instead.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

So, for example, rather than thinking “ I am no good at business development” think about how to see this more positively – such as “I am really good at forming relationships with clients and delivering great service”. What is the marketing consultant’s approach from the first meeting? How much do you value strategy in the equation?

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Break-even point | Definition, analysis, and formula

Zendesk

Homeowners, investors, and stockbrokers all understand the line where financial investment meets financial return. This can inform not only your sales strategies but also your long-term business plan. Sell more than that, and the company’s gross profits will begin to soar. This is called the contribution margin ratio.

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How to write a lean business plan

PandaDoc

Traditional business plans can help, but they might be far too complicated if you’re in the early stages of business development or you aren’t intended to seek external funding to start your company. If that’s the case, a lean business plan is probably a better answer. How to write a lean business plan.