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Aligning Customer Success and Sales to Grow Your Business

Brooks Group

Your customer success team can be your best ally. When you have satisfied customers, they’re likely to buy from you again, refer you to others, and, over time, spend more. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers.

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Driving Sustainable Organic Growth: The Power of Customer-Centricity in B2B Organizations

Luminas Strategy

Because of today’s unpredictable economy and rapidly changing business landscape, B2B companies are facing headwinds, challenged to identify strategies that will result in sustainable organic growth. To truly understand your customer’s pain points and expectations, it’s critical to prioritize direct engagement with customers.

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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear. Customers come in at any stage and often jump stages or move back & forth between them. Prospects no longer enter at just the top of the funnel.

B2B 52
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Do you know how your sellers really get references?

Upland

Struggling to get quality references is an all-too-common problem for B2B sellers. Many organizations don’t have formal customer reference or advocacy programs at all. Sellers repeatedly ask the same internal customer success and subject matter expert contacts for help sourcing sales references. What’s the risk?

B2B 195
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People & Problems: The core of strategic account planning

Strategic Account Management Association

Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control. Prioritizing relationships allows us to think more holistically about success. They’re critical,” he said.

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How to Achieve Revenue Recovery for B2B Sales

Hubspot Sales

This strategy includes: Start-up thinking: Prioritizing action and learning over research and analysis. While it can be a shift for those used to relying on in-person events and experiences, we have more opportunities than ever to connect with customers in creative ways. Learning environments to improve customer success.

B2B 117
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Get more sales references without a traditional program

Upland

Typically, these programs are powered by a robust software solution designed to meet all stakeholders’ reference needs—from Marketing and Customer Success to frontline sellers and everyone in between—and require at least one dedicated Advocacy Manager to keep everything running smoothly. Making targeted, on-demand references a reality.

Sales 195