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Why Should We Lead More Sustainably?

MDI Training

On the other hand, sustainability strategies lead to better financial performance and thus higher profitability , as a Harvard Business Review study has found. We also make sure that the average of our participants does not have a long or far journey to the seminar location. He reports on his. by Aline | 27.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Essentially a focus on the most profitable clients. I’ve summarised the key points here as a supplementary learning resource for the delegates.

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10 Ways to Help Your Sales Team Use a Value-Based Selling Approach

Brooks Group

B2B buyers today see many products and services as commodities: items that seem equivalent no matter who produces them. Profitability and long-term growth are more of a challenge. This is when a value-based selling approach—the ability to add value to your product or service—is critical.

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How to Measure Sales Effectiveness in Your Organization

Brooks Group

Big goals such as doubling profit in a year happen incrementally. Sales Effectiveness Goal: Retain and Expand Existing Accounts For B2B sales organizations, account management is a critical area to measure sales effectiveness. It is also far more profitable to retain existing customers than to find new ones.

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Book review – Managing Brands

Red Star Kim

I attended an excellent seminar on the legal aspects of brands in early 2023 by Azrights intellectual property lawyers. Brand activation is where visibility is increased through engagement with the target audience through seminars, exhibitions, events, sponsorship, celebrity endorsement and product sampling.

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A Comprehensive Guide to Relationship Management

DemandFarm

Salesforce excels in B2B relationship management by providing highly customizable solutions that cater specifically to the business needs of its clients. Moreover, by attending industry events, seminars, and other networking functions, relationship managers can attract new clients to their bank.

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Pros v. Cons of a Sales Career

Brooks Group

This insight allows you to tailor your offerings and provide even more personalized and profitable solutions. White Paper Download 22 Tips for Choosing the Right B2B Sales Training Provider Choosing a sales training provider is one of the most important business decisions you’ll ever make. Download the White Paper The post Pros v.