Back to the Future: F2F selling is returning, but virtual selling is here to stay
Strategic Account Management Association
FEBRUARY 2, 2021
As vaccines are distributed and we move beyond the most acute phase of the pandemic, most salespeople believe virtual selling is here to stay. Figure 1: Percentage of salespeople who expect virtual selling to persist post-COVID. Figure 2: Buyer and seller perspectives on the challenges of virtual sales interactions.
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