Strategic Communications

JUNE 16, 2023

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy.

Media 78

Media Digitalization B2B Facilitation 78

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. And targeting approaches and tools are helpful in promoting coaching conversations with fee-earners. And discarded a few.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

MAY 26, 2023

In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. Word-of-mouth recommendations can be a powerful tool for reaching prospects. Prospect on social media channels. Social media can be an excellent tool for generating leads.

Marketing 84

Marketing Advertising Media Software 84

Red Star Kim

JULY 11, 2022

Select the best strategies to achieve those goals. Communication and education are required to manage expectations and promote enthusiasm and momentum. Sometimes this required a move out of domestic social media channels (e.g. WeChat in China) to social media networks in target countries. Prioritise action.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Agile CRM

NOVEMBER 29, 2022

As technology advanced, email marketing tools evolved to include features such as segmentation, automation, and personalization. . These advances have allowed email marketing to become one of the most effective tools in a marketer’s toolkit. Benefits of email marketing tools. billion in 2020 and is expected to reach US$3.3

Marketing 98

Marketing Media Software Software 98

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization.

Organization 84

Organization Media Digitalization Internet 84

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Media 131

Media Sales B2B B2C 131

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Take time to scope Scoping is a key aspect of project management.

Leadership 130

Leadership Management Stakeholders Communication 130

Zendesk

APRIL 18, 2022

Essentially, identifying and tracking lead sources using customer relationship management (CRM) software enables your sales team to better understand the buyer’s journey and provide personalized content to your leads. Online lead sources, which we’ll cover in more detail below, include: Social media. Blog articles.

Media 98

Media CRM B2C Energy and Utilities 98

PandaDoc

MAY 7, 2024

An effective lead management process is one of the most critical factors driving sales through your funnel. Optimizing your lead management process , in other words making sure all leads, once hooked, have the maximum chance of converting to a sale, is vital to your business’s success. In essence, this is what lead management is.

Management 52

Management Software Software Advertising 52

Nutshell

DECEMBER 7, 2023

One way to harness the power of artificial intelligence is by implementing AI productivity tools. In this article, we’ll explain how artificial intelligence software can enhance productivity and provide a comprehensive list of the best AI productivity tools. Table of Contents What are AI productivity tools?

Artificial Intelligence 100

Artificial Intelligence Software Software Meetings 100

SuperOffice

JULY 5, 2022

Tough negotiators (B2B buyers refuse four offers before accepting the best one). You can attract your audience by sharing insights, knowledge and expertise on your website, social profiles and blog - helping you increase awareness in search engines and social media platforms. Owned media. Earned media.

B2B 129

B2B Marketing Acquisition Media 129

LinkedFusion

APRIL 20, 2023

Adopting automation in your business is the best way to et ready for the future. Let’s explore the top automation tools you should consider for your business. Automate your sales funnel with a lead generation tool Generating leads is a time-consuming process. As a small business, you may feel that automation is optional.

Media 52

Media Finance Small Business Marketing 52

Nutshell

FEBRUARY 22, 2023

Marketing automation tools help perform various day-to-day marketing tasks automatically. There are tons of marketing tools out there, and while you don’t necessarily need all of them, you’ll certainly want to have at least a few tools at your side to help you optimize your campaigns and your workflow. What is CRM?

CRM 62

CRM Marketing Media Sales 62

Apptivo

DECEMBER 21, 2022

Best sales automation examples. Best Marketing Automation Examples. Best sales automation examples. Managing contacts. Deal management. Do they originate from social media platforms or third-party aggregators? Automating deal management. Best Marketing Automation Examples.

Marketing 98

Marketing Sales Media Software 98

Hubspot Sales

APRIL 7, 2023

In this blog post, we'll cover the following: What is a digital product? How to sell digital products 10 best digital products to sell There are a number of reasons why selling digital products is advantageous for businesses. Create a buyer persona using HubSpot’s free tool. How can your business sell digital products?

Digitalization 111

Digitalization Computers and Electronics Media Brainstorming 111

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Agile CRM

DECEMBER 2, 2022

Content Planning Tools have evolved over the years to become an essential part of any content marketing strategy. But as digital marketing has become increasingly sophisticated, content planning tools have been developed to streamline and automate the process. . Benefits of Content Planning tools. NinjaContent.

Publishing 52

Publishing Media Artificial Intelligence Brainstorming 52

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Prepare to be a manager (next year). Management capabilities. Learn how to manage others. Get the best out of people. Act as a manager.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization.

Organization 59

Organization Media Digitalization Internet 59

Red Star Kim

JANUARY 22, 2024

Book review: Sales Mind – 48 tools to help you sell by Helen Kensett. Like me, she has a keen interest in psychology and she frequently quotes cognitive psychology and neuroscience findings to support her insightful tools and tips. Contents and key ideas The book contains 48 tools which I don’t have space to review in detail.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

NOVEMBER 24, 2023

Transforming your firm’s culture – Professor Vlatka Hlupic Self-effacing Vlatka described the “quiet quitting” disengagement that needs a “purpose and people-led” management revolution to overcome toxic cultures. She provided tools to focus on our passions, things that energise and skills we want to learn.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Strategic Communications

OCTOBER 10, 2023

If you’re involved in content creation or management and you haven’t heard of ChatGPT by now, you must be living under a rock. It has also documented some best practices. “If Idea Generation Jeff MacDonald is a social strategy director at Mekanism, an ad agency. If you put garbage in, you’ll get garbage out,” Faris warns.

Artificial Intelligence 52

Artificial Intelligence Media Publishing Brainstorming 52

Nutshell

AUGUST 29, 2023

Behind every great hospitality company is a tech stack that helps them manage company processes and keep customers happy. A tech stack is a set of business tools that help a company manage different aspects of their business. CRMs include features such as pipeline management , sales automation , email marketing , and more.

Software 62

Software Software CRM Management 62

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization.

Organization 52

Organization Media Internet Facilitation 52

Insightly

DECEMBER 2, 2021

Improved lead management . It may take some time and testing to figure out the best lead qualification model, but as long as sales and marketing are working in tandem with each other, they’ll be able to find what works best faster. . A marketing blog post can become a case study. The best marketers do this regularly.

Marketing 98

Marketing Sales CRM Sales Management 98

Zendesk

APRIL 16, 2021

With the right tools and advice, anyone can become an expert in how to generate leads. How to generate leads through blogs, email, web, and social media channels. That could be by reading one of your blog posts, visiting your website, or interacting with your social media accounts.

Media 98

Media B2C B2B Advertising 98

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization.

Organization 52

Organization Media Digitalization Internet 52

Insightly

DECEMBER 2, 2021

Improved lead management . It may take some time and testing to figure out the best lead qualification model, but as long as sales and marketing are working in tandem with each other, they’ll be able to find what works best faster. . A marketing blog post can become a case study. The best marketers do this regularly.

Marketing 95

Marketing Sales CRM Sales Management 95

Apptivo

FEBRUARY 20, 2023

ABCs of sales lead management 3. Sales Lead Management Process 4. Implementing a Lead Management Strategies to increase sales 5. However, inbound sales teams need a well-defined lead management system and the right tools to get the most value out of those leads.

Management 103

Management Sales Software Software 103

Nutshell

AUGUST 21, 2020

Creating content—everything from long-form blog articles to explainer videos to downloadable resources to weekly newsletters—draws in free traffic to your website and steadily adds email addresses to your marketing list. Nutshell is a cloud-based CRM and sales automation tool for small businesses. Go Live and Get Social.

Marketing 142

Marketing Onboarding Media B2C 142

Arpedio

MARCH 13, 2024

This may involve tracking industry reports, monitoring social media conversations, and leveraging data analytics tools to uncover valuable insights. Tools such as SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and competitor benchmarking can help assess competitor performance and inform strategic decision-making.

Value Proposition 52

Value Proposition Marketing Media Retail 52

Strategic Communications

NOVEMBER 21, 2022

Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., Turn your response into a social media post, FAQ, or use it as the starting point for a blog post. Managing Remote Staff. Best Practices in Influencer Marketing.

Artificial Intelligence 52

Artificial Intelligence Media Digitalization Communication 52

PandaDoc

APRIL 20, 2022

Engage in social selling. Method 1: Engage in social selling. Social selling leverages social networks like LinkedIn and Instagram to connect with potential customers outside of more traditional forms of contact. The power of social selling is relationship-based. Meanwhile, interest in social media fluctuates.

Sales 98

Sales Media CRM Decision-making 98

LinkedFusion

OCTOBER 11, 2023

However, there are now incredible opportunities to level the playing field with the introduction of social media websites such as LinkedIn and automation technologies. Content marketing, social media marketing, email marketing, and SEO are some of the strategies to get more customers to your business.

Small Business 52

Small Business Advertising Media Marketing 52

Strategic Communications

MAY 16, 2023

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

Agile CRM

JANUARY 19, 2023

Businesses continuously produce and distribute content to engage their audience and provide results, including blog articles, videos, social media posts, and email newsletters. Tools for content planning can help with it. What is a content planning tool and how does it work?

Publishing 52

Publishing Software Software e-Learning 52