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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. In a word: No!

CXM 520
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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? Why sell digital products?

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. CRM and Marketing Automation Software for SMBs | Act!

CRM 130
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CRM with Project Management: Streamlining Business Processes

Insightly

In today’s digital age, businesses rely heavily on technology to streamline their operations and ensure growth. Two vital components of business operations are customer relationship management (CRM) and project management. Other popular CRMs for business include Zoho and Microsoft Dynamics 365.

CRM 52
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Book review: Build your digital marketing strategy by Steve Brennan

Red Star Kim

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

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Mastering quote management from CRM integration to automation

PandaDoc

In this article, we will explore the process of mastering quote management. You’ll learn its fundamentals, define the benefits of streamlined quoting software, and take a look at how to implement an efficient quote management workflow. Try PandaDoc Exploring the basics of quote management Let’s start with the fundamentals.

CRM 52
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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes. The management team awards prizes to those who’ve taken the tech-free culture on board and come up with a creative past time. Both existing and past employees are good sources of recommendations and referrals.