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Aligning Customer Success and Sales to Grow Your Business

Brooks Group

Your customer success team can be your best ally. When you have satisfied customers, they’re likely to buy from you again, refer you to others, and, over time, spend more. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. It is absolutely essential to success today. Customer success is focused on retention, loyalty and advocacy. The post Got CXM?

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Tailoring the Buyer and Customer Experience to Address Changes in Decision Making

SOAR Performance Group

In recent years, buyers are noticeably changing their decision-making processes. The post Tailoring the Buyer and Customer Experience to Address Changes in Decision Making appeared first on SOAR Performance Group.

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. It doesn’t have to be promotional content, though.

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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

In the business world, customer success management is no longer an afterthought; it’s a necessity. Consensus across research confirms: retaining existing customers costs 5 to 25 times less than acquiring new ones. Success lies in a tailored, strategic approach to customer success management.

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Sales Process vs. Sales Methodology: What’s the Difference?

Upland

An organization can make a considerable investment in a methodology, only to discover that it was not effective because there was no sales process to support it. Many think that MEDDIC is a sales process, but it’s really a deal qualification framework with multiple processes for decision criteria, decision process, etc.

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8 Key Account Management Skills in Demand Right Now

Account Manager Tips

jobs being gobbled up by new technology and millennials set to make up 75% of the workforce might have you worried. LinkedIn recently revealed the most promising jobs and in-demand skills and three customer relationship focused roles made the Top 10 #3. Customer Success Manager #7. Fair and decisive. I sure was.