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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In the first post of this series , we discussed the importance of establishing a SAM Center of Excellence (COE) to enable the SAM journey’s evolution, sustainability and agility. During those years of leading SAM journeys, I was often frustrated by the lack of engagement among some of my fellow executive sponsor colleagues.

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Optimize the Experience with Negative Personas

Customer Think

Customer understanding is a critical piece of designing and delivering a great customer experience. Employee understanding is just as important to designing and delivering a great employee experience. That understanding work includes three important tools: (1) feedback and data, (2) personas, and (3) journey maps.

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

Realty is messy and “the map is not territory.” Map the Buyer Landscape The next concept is mapping the buyer landscape for opportunities in motion. This applies to a customer lifecycle, the buying process within it, and your sales process which should be mapped to it.) Don’t let that be you.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

This concept is explained here Selling Basics – Detectives and DMUs (Video) (kimtasso.com) Relationship Maps A related tool is to produce relationship maps within a key client or major organisation. A manual process with fee-earners drawing these maps has the advantage of promoting discussion. Some automated systems (e.g.

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Advancing AI Integration at UNIQA: A Future Focus

MDI Training

Click below to access our AI-generated version of this blog article! The focus is on the vision of using artificial intelligence (AI) not only to become the most attractive employer in the industry but also to revolutionize the employee experience. All standards and processes are to be mapped in systems.

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How Apptivo Maps Your Entire Customer Journey

Apptivo

For every company, the employees and the people need to connect with the customers. Therefore, a customer journey is a visual representation of the points and the stages that are covered by the customers while they interact with your business. All of this lead your company to create a great customer journey. Blogs, E-guides.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

Fragmented customer experiences, misaligned strategies, increased friction for customers, and unfulfilled revenue potential. Done in an atmosphere of psychological safety, this can be the beginning of an outstanding performance improvement journey. When you prioritize the customer experience, growth becomes a natural byproduct.

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