Red Star Kim

APRIL 17, 2023

Last week I facilitated MBL’s full day training session on “Developing more work from referrers and intermediaries”. The main takeaways for the delegates can be summarised with the following themes: Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars. Colour coding was popular (e.g.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

JANUARY 3, 2023

So now we are looking at how we might do things differently and better in 2023. Referrer management Referrer Management workshop (June 2022) (kimtasso.com). Where did 2022 go? It seemed to fly past. One task will be to plan your self-development – particularly with regards to enhancing your soft skills in 2023. kimtasso.com).

Leadership 130

Leadership Publishing Management Communication 130

Red Star Kim

NOVEMBER 1, 2023

Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges. At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Brooks Group

APRIL 25, 2024

Benefits of Long-Lasting Customer Relationships In today’s highly competitive business environment, the success of a company often hinges on how well its customer-facing teams—sales and customer service—cooperate. This loyalty can translate into valuable referrals, positive word-of-mouth, and a steady pipeline of new opportunities.

Customer Success 52

Customer Success Supply Chain Sales Sales Training 52

Account Manager Tips

FEBRUARY 28, 2021

What are the top skills companies are looking for and how do you get good at them? Know how to delegate. Key account management is a profession in demand. All this talk about the digital economy. jobs being gobbled up by new technology and millennials set to make up 75% of the workforce might have you worried. I sure was.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Brooks Group

DECEMBER 1, 2023

This Strategic Account Management Training Program will teach your salespeople how to build strategic account plans to organize, manage, and grow their key accounts. This Strategic Account Management Training Program will teach your salespeople how to build strategic account plans to organize, manage, and grow their key accounts.

Account Management 93

Account Management Management Account Planning Sales Training 93

Red Star Kim

OCTOBER 24, 2022

There were equal numbers of delegates from law and accountancy firms who had various roles: business development, pitching, key client management, cross-selling and external referrer programmes. The need for marketing teams to consider how research, content and events supported fee-earners throughout the sales cycle was explored.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Brooks Group

JUNE 28, 2023

Marines conduct a great exercise to demonstrate how simple it is to tie up a sale (or in their case, gain commitment for enlisting). In the business world, asking, “Are you ready to get started?” Salespeople either get a “yes”, and can proceed with the sale, or they get a “no” and can backtrack to handle the objection or concern.

Negotiation 78

Negotiation Sales Training Sales Management 78

PandaDoc

JULY 1, 2020

Create referral programs. Referrals can be neglected by a modern salesperson. Only 30% of B2B companies have a formal referral program in place, yet 65% of those with referral programs believe that referrals are very important to their company’s sales success. Why create referral programs?

Media 98

Media B2B Decision-making Software 98

Jeffrey Gitomer

JULY 7, 2011

Why Can’t You Get More Referrals? Tweet Share The definition of “referral” will surprise you, and at the same time make you understand why you don’t get as many as you expect or ask for. The definition of “referral” is: Risk. Do you ask for referrals? Just checking.

Leadership 119

Leadership Media Sales Sales Management 119

Sales Gravy

SEPTEMBER 1, 2023

If You Don't Take Action, You Won't Get Results In this episode of the Sales Gravy Podcast, Jeb Blount and David Newman, author of Do It! Selling, discuss exactly how to connect and engage with decision makers and avoid the "middle management trap". Marketing and Do It! Target a specific market instead of trying to target everyone.

Publishing 85

Publishing Marketing Sales Management 85

Hubspot Sales

SEPTEMBER 16, 2020

But before we get into how you can develop it, let’s first understand what a Facebook sales funnel is. You need to show them how you’re unique and why they should buy from you. Now that you have a decent idea of what a Facebook sales funnel is all about, let’s discuss how you can build an effective one for your business.

Sales 142

Sales Media Advertising Organization 142

Hubspot Sales

OCTOBER 26, 2022

It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground. And how can you ensure your efforts are as effective as possible? Routinely ask for referrals.

B2B 87

B2B Decision-making CRM Communication 87

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. When it comes to content planning, there is a bold line between companies that have their strategy figured out, and companies that struggle to generate leads by using varying and inconsistent methods. B2B vs. B2C.

B2B 99

B2B B2C Media Software 99

Red Star Kim

JUNE 1, 2023

A key theme that often arises in pitching is how to differentiate. Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Mike Kunkle

OCTOBER 8, 2023

In this article, I’ll explore how these components intersect and show how their integration can transform your business. I often say that having guidance on how to determine what’s right for you is much more valuable than being told what to do. This unified effort propels businesses to new heights of success.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Nutshell

AUGUST 21, 2020

You look everywhere on the website—I’m talking header, tag line, features—and you just don’t get it. You need to have a straightforward answer to the question: How will this product make my customer more successful? For marketing SaaS, the user persona is the key driving factor that determines how a SaaS business will function.

Marketing 142

Marketing Onboarding Media B2C 142

Hubspot Sales

FEBRUARY 13, 2018

How do I generate leads? Get referrals from current customers. Write blogs. How to Generate Your Own Leads. Get on social media and offer to help someone. Use social media to find prospects you can help. Offer consultations via LinkedIn. Ask your personal network. Attend a networking event.

Marketing 111

Marketing Media B2C Digitalization 111

Outbound Engine

OCTOBER 6, 2020

We’ve mentioned before that 85 percent of small businesses say that word-of-mouth referrals are the No. That’s why understanding how to get online reviews for your business is crucial to your success. How to Get Online Reviews for Your Business in 10 Simple Steps. Not convinced reviews carry heavy weight?

Small Business 92

Small Business Insurance Publishing Media 92

Hubspot Sales

NOVEMBER 14, 2023

and more about how we'll sell them. Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. It’s been a game changer in how my team operates on a day-to-day basis." Publish case studies on a blog. Let's dive in. AI will level out the playing field.

Energy and Utilities 91

Energy and Utilities Media Sales Publishing 91

Brooks Group

FEBRUARY 16, 2024

This blog post dives into how you can develop these three sales differentiation skills to set yourself apart. If they have good relationships and can get things done within their own organizations, that means they have that skill set. Unless you sell a one-of-a-kind product, you’re up against competitors with similar offerings.

Emotional Intelligence 82

Emotional Intelligence Sales Sales Training Decision-making 82

Hubspot Sales

MAY 1, 2018

Regular readers of the HubSpot Sales Blog know they should "Always Be Helping." How do you help them in a way that makes them likely to come back to you if and when they do need or want your help? How do you nurture these prospects so that they’ll come back to you? That’s the best way to help them. 1) Send Helpful Content.

Sales 104

Sales Marketing Organization Prioritization 104

Hubspot Sales

MAY 26, 2023

In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Define your target market.

Marketing 77

Marketing Advertising Media Software 77

PandaDoc

FEBRUARY 24, 2023

In order to develop an efficient sales process, every company must develop a sales prospecting strategy as a priority. In other words, it is about identifying potential customers and communicating systematically with them. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels.

Advertising 52

Advertising Media Communication Marketing 52

PandaDoc

FEBRUARY 24, 2023

In order to develop an efficient sales process, every company must develop a sales prospecting strategy as a priority. In other words, it is about identifying potential customers and communicating systematically with them. The goal is to move from the status of a potential buyer to that of a customer by using different communication channels.

Advertising 52

Advertising Media Communication Marketing 52

Apptivo

OCTOBER 3, 2022

And, when and how does a buyer become a customer? Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. A customer is one who has made it his/her custom to buy at the business.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Hubspot Sales

DECEMBER 23, 2021

Here, we'll take a closer look at cross-selling and upselling, go over the difference between the two, take a look at how to do both, and see some examples of what they look like in practice. Let's jump in. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger.

eCommerce 139

eCommerce Software Software Customer Success 139

Hubspot Sales

OCTOBER 26, 2018

The next step is to get them on the phone. And how do you toe that fine line between persistence and harassment? How to Follow Up Without Being Annoying. Get your prospect's attention with a brief and clear email or voicemail message. Some salespeople start with an email; others prefer to just get on the line and talk.

Sales 109

Sales Media Decision-making Facilitation 109

Nutshell

AUGUST 27, 2018

But how do you decide which ones make the most sense for your business? Ask your current customers for referrals. To get you started, here are a few helpful resources that cover researching and finding potential leads: “6 Sales Prospecting Strategies You Should Be Using” by PhoneBurner. “12 Scour Yelp for potential prospects.

Sales 126

Sales Decision-making B2B Marketing 126

Hubspot Sales

JUNE 6, 2022

This can help you get a sense of their decision-making authority and place within their organization. Ask how they know this person to establish a sense of credibility and set the stage for a potential referral opportunity. Sales reps run into trouble when they try to go into a call totally cold. The Company’s Twitter Account.

Sales 127

Sales Publishing Decision-making Media 127

Jeffrey Gitomer

MAY 27, 2011

We get caught up in trying to make everything perfect and forget how powerful the little things- even mistakes can be. When someone’s down, you may have the words they need to hear to get back up. Get Sales Blog Updates. Generating Referrals. Support them with an idea. Very well said. Categories.

Leadership 126

Leadership Sales Media Sales Training 126

Apptivo

JANUARY 31, 2023

Using them, you can get the patronage that will sustain you. A company’s ability to serve customers as they would like to be served depends on how much details it has about a customer. A company’s ability to serve customers as they would like to be served depends on how much details it has about a customer.

Management 66

Management Decision-making Media Acquisition 66

Hubspot Sales

JANUARY 22, 2018

After all, sparking your prospect's curiosity is often the simplest and most effective way to get them to open your email -- and once they've done that, you can win a response by writing a relevant, timely email. Everyone is held to a number, whether they're a writer and editor like me (blog traffic!) 3) "Your yearly [X] target".

Advertising 111

Advertising Sales Finance Organization 111

Zendesk

JUNE 21, 2023

Brand advocacy can be a very effective tool for businesses looking to get the word out and expand market reach. this article, we’ll explain how customer loyalty can turn buyers into brand advocates and how to create successful advocacy initiatives and partnerships. How is brand advocacy different from customer advocacy?

Media 52

Media Onboarding Advertising Customer Experience 52

SBI Growth

SEPTEMBER 29, 2013

In my previous blog, I wrote about obtaining LinkedIn referrals. In the digital age of selling, LinkedIn referrals are like gold. But in order to find the gold, you need to know where (and how) to look. That’s where this blog comes in. Social debt is one of the most powerful tools to obtaining new referrals.

Leadership 120

Leadership Digitalization Meetings Management 120

Jeffrey Gitomer

APRIL 13, 2011

Look for new opportunities to succeed – you’ll never see how change can work in your favor if you’re mad. How to change — Jeffrey Gitomer | Atla$ $ucce$$ says: April 15, 2011 at 4:14 pm. [.] Get Sales Blog Updates. Online Training. See Jeffrey Live! Hire Jeffrey. Who is Jeffrey? Share this Post.

Leadership 129

Leadership Media Sales Sales Management 129

PandaDoc

JULY 1, 2020

Create referral programs. Referrals can be neglected by a modern salesperson. Only 30% of B2B companies have a formal referral program in place, yet 65% of those with referral programs believe that referrals are very important to their company’s sales success. Why create referral programs?

Media 52

Media B2B Decision-making Software 52