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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

At the core of this synergy lies a concept that wields immense influence in driving revenue and ensuring organizational performance – cross-functional Commercial Effectiveness. It builds on the framework and systems that are already proven-effective in The Building Blocks of Sales Enablement.

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What is Buying Intent?

Upland

It helps you effectively engage and convert your audience into loyal customers. Different Aspects of Buying Intent To effectively cater to the various levels of buying intent, you must tailor your content and engagement strategies accordingly. It doesn’t have to be promotional content, though.

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The Enablement Profession at a Crossroads

Mike Kunkle

Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. Some might question the efficacy of these enablement professionals, even though they can’t personally direct the course of the front-line sellers and their managers.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

The reason you’d do this is because there is rarely one right answer, or one performance lever to pull, that will deliver the maximum performance improvement with a sales force. Just as with a complex sales opportunity, the real-world is rarely that single-threaded. ” Let’s dig in, with a simulated scenario.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program. Get alignment first.

Sales 258
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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success.

Sales 188
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What is Bottom of the Funnel (BOFU)?

Upland

We’ll discuss its significance in the buyer’s journey and strategies that businesses can leverage to effectively nurture leads and drive conversions. Understanding these levels and their significance is crucial for crafting effective marketing strategies. What Is The Marketing Funnel?